All Matt Oerding Articles
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44ImplementationLucky 7s: 7 Years, 7,000 Kids, 7 Lessons Learned from the Pioneer in Myopia Management
sponsored content June 1, 2023 Myopia management is one of the hottest topics in optometry and getting attention within ophthalmology as well....
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26PodcastsUp Close With: GMAC’s Kovin Naidoo
May 31, 2023 This year’s new chair of the Advisory Board Committee for the Global Myopia Awareness Coalition (GMAC) is actually one...
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686Latest Myopia NewsTreehouse Eyes Consumer Campaign Spreads Myopia Management Awareness
August 17, 2022 BOULDER, Colo. — Treehouse Eyes, in conjunction with the marketing agency Babbit Bodner, has launched a new consumer PR...
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1.0KLatest Myopia NewsTreehouse Eyes and Johnson & Johnson Vision Partner on Myopia Education
May 24, 2022 BOULDER, Colo. — Treehouse Eyes and Johnson & Johnson Vision have partnered on a direct-to-parent marketing campaign to help...
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1.5KLatest Myopia NewsTreehouse Eyes Receives Silver Stevie at 2022 American Business Awards
May 4, 2022 BOULDER, Colo. — Treehouse Eyes is being recognized by the 2022 American Business Awards with a Silver Stevie Award...
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2.1KLatest Myopia NewsTreehouse Eyes’ CEO Matt Oerding Named Colorado Titan 100
April 13, 2022 BOULDER, Colo. — Treehouse Eyes announced that CEO Matt Oerding has been named a 2022 Titan 100. The Titan...
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1.1KLatest Myopia NewsTreehouse Eyes Appoints New Leadership Team
March 9, 2022 BOULDER, Colo. — Treehouse Eyes has announced a new structure for its leadership team, as the company continues to...
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2.1KLatest Myopia NewsTreehouse Eyes Releases New App to Track Myopia Progression
February 22, 2022 BOULDER, Colo. — Treehouse Eyes announced a new online resource for its partner practices to utilize — the Myopia...
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2.2KLatest Myopia NewsTreehouse Eyes to Share Results from CAMP Study
January 13, 2022 BOULDER, Colo. — Treehouse Eyes will be sharing the results from its Clinical Algorithm for Myopia Progression (CAMP) study...
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1.5KLatest Myopia News
Treehouse Eyes Wins Bronze at Best in Biz Awards
December 3, 2021 BOULDER, Colo. — Treehouse Eyes gained recognition at the 11th Annual Best in Biz Awards, earning Bronze in the Most...
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3.4KLatest Myopia NewsGMAC Releases First Results from ‘Little Kid License’ Campaign
September 20, 2021 ST. LOUIS — In August, the Global Myopia Awareness Coalition (GMAC) launched “Little Kid License,” a social media campaign...
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1.3KLatest Myopia NewsRMM’s Chief Medical Editor Dwight Akerman Featured on The Myopia Podcast
August 2, 2021 KIRKLAND, Wash. — Review of Myopia Management’s Chief Medical Editor Dwight Akerman, OD, MBA, FAAO, FBCLA, will be featured...
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1.4KLatest Myopia News
Treehouse Eyes’ New Myopia Marketing Campaign Prioritizes Parent Education
June 18, 2021 BOULDER, Colo. — To spread awareness about myopia management, Treehouse Eyes launched a new marketing campaign earlier this year....
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2.6KLatest Myopia NewsGlobal Myopia Awareness Coalition Elects 2021 Board of Directors
January 28, 2021 ST. LOUIS, Mo. — The Global Myopia Awareness Coalition (GMAC) has named its 2021 Board of Directors. The new...
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2.3KLatest Myopia NewsLearn Myopia Management from These On-Demand ‘THE Myopia Meeting’ Webinars
December 14, 2020 THE Myopia Meeting webinars offer eye care professionals the opportunity to learn from the experts how to incorporate myopia...
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3.0KLatest Myopia NewsWebinar: Your Myopia Marketing Isn’t Working. Here’s Why
November 25, 2020 In this webinar, Matt Oerding, MBA, explores some common challenges that optometrists face when trying to implement myopia management...
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2.1KLatest Myopia NewsTHE Myopia Meeting Fall Series Begins Nov. 4
November 2, 2020 THE Myopia Meeting series offers webinars for eye care professionals interested in learning from the experts about how...
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2.4KMarketing & PromotionTop 3 Blunders Every Practice Makes Marketing Myopia Management
November 1, 2020 By Matt Oerding, MBA Board Chair, Global Myopia Awareness Coalition Co-founder, Treehouse Eyes My first marketing job after getting...
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4.3KPodcastsMyopia Management Close-Up: Matt Oerding on GMAC’s #GameOverMyopia
Following news of the success of the recent Game On: Battling Myopia In Real Life social media campaign from the Global Myopia...
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2.3KLatest Myopia NewsTreehouse Eyes Adds to Leadership Team to Support Rapid Expansion
September 3, 2020 Treehouse Eyes announced today the addition of three corporate leaders to support its rapid growth. Rachel Slack has been...
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3.0KLatest Myopia NewsTreehouse Eyes Opens Five New Locations
The company now has 15 centers in eight states.
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5.7KLatest Myopia NewsGlobal Myopia Awareness Coalition Enlists Social Media Moms to Teach Parents About Myopia
Dec. 16, 2019 To teach parents about the importance of managing myopia in children, the Global Myopia Awareness Coalition (GMAC) is turning...
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7.7KKey IssuesThe Global Myopia Awareness Coalition: What It Is and Why It Matters
Tens of millions of myopic children around the world need our help.
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2.8KLatest Myopia NewsJobson Joins Global Myopia Awareness Coalition (GMAC)
Jobson Medical Information will be the official North American media sponsor.
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2.5KLatest Myopia NewsTreehouse Eyes® Opens Eight New Locations
Treehouse Eyes is bringing its brand of myopia management into select primary care practices.
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4.8KEditor’s PerspectiveThank You, Global Myopia Awareness Coalition
Jobson Optical Research, sponsored by Essilor, polled more than 300 optometrists in the U.S.