September 19, 2023
BOULDER, Colo. — Treehouse Eyes has announced new additions to its leadership team, as the company works to help more children receive myopia treatment. These leadership announcements will enable the company to accelerate growth in both their partnership and dedicated center models.
The new leadership team is as follows:
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Dr. Thanh Mai, OD, FSLS, joined Treehouse Eyes as VP, Innovation & Myopia Development. In his role, Dr. Mai will lead the development of new tools to enable Treehouse Eyes practices to provide best in class myopia care efficiently and effectively. Dr. Mai is a partner at Insight Vision Center Optometry in Costa Mesa, Calif., and adjunct professor at the Southern California College of Optometry. In this newly created role, Dr. Mai is looking at new frontiers such as AI and machine learning, investigating innovative technology to improve the patient experience, and working closely with Treehouse Eyes practices around the country to support training and implementation. |
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Rachel Donovan joined Treehouse Eyes in the newly created role of VP, Marketing. She brings over 20 years of health care marketing experience, focusing on brand strategy, growth marketing, and patient engagement. She is taking over a high performing team as Treehouse Eyes has increased its investment in expanding patient growth for pediatric myopia management nationally. |
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Kyle Bigos is an eye care industry veteran who has joined Treehouse Eyes in a new role as Director of Center Operations. In this role, he leads expansion efforts of the dedicated center model into more cities and oversees operations of existing centers. Bigos has extensive experience in growing successful optometric practice groups and in expansion focused on both new sites and acquisitions. His operating experience will help Treehouse Eyes expand more rapidly with a strong focus on delighting patients and ensuring operational excellence. |
“Adding Dr. Mai, Rachel, and Kyle to our already strong team shows our commitment to continue to lead in myopia management,” said Matt Oerding, CEO and Founder of Treehouse Eyes. “We are seeing strong growth, and putting in place these experienced leaders will help us accelerate our efforts to help more children, bring more innovation to the market, and grow the category. I’m excited about our next phase of expansion and thrilled to add these leaders to our growing Treehouse Eyes team.”
