All Treehouse Eyes Articles
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824Myopia News BriefsTreehouse Eyes’ New Myopia Marketing Campaign Prioritizes Parent Education
June 18, 2021 BOULDER, Colo. — To spread awareness about myopia management, Treehouse Eyes launched a new marketing campaign earlier this year....
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5.5KMyopia News BriefsThe Great Debate: Myopia Management Webinar Now Available Online
April 7, 2021 On April 6, 2021, Review of Myopia Management and Treehouse Eyes sponsored a webinar entitled “The Great Debate: Myopia Management.” The session...
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2.3KImplementationThe Secret of Myopia Management is Getting Started
Sponsored Content March 1, 2021 By Sharokh Kapadia, OD, FAAO As a private practice owner, I am always looking for ways to...
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2.2KImplementationGrowing Your Myopia Practice During the Pandemic and Beyond
January 1, 2021 By Christopher Browning, OD Here’s how I grew my myopia practice from less than one child per month to...
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1.9KMarketing & PromotionBuilding a Successful Consumer Media Strategy for Myopia Management
December 15, 2020 By Jennifer Bodner and Chris Browning, OD Creating a successful media and public relations strategy is like building a...
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2.0KMyopia News BriefsWebinar: Your Myopia Marketing Isn’t Working. Here’s Why
November 25, 2020 In this webinar, Matt Oerding, MBA, explores some common challenges that optometrists face when trying to implement myopia management...
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1.7KMarketing & PromotionTop 3 Blunders Every Practice Makes Marketing Myopia Management
November 1, 2020 By Matt Oerding, MBA Board Chair, Global Myopia Awareness Coalition Co-founder, Treehouse Eyes My first marketing job after getting...
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4.2KFinancialBig Macs, Braces and Myopia Management
October 1, 2020 By Gary Gerber, OD Here’s a discussion that I don’t think anyone at McDonald’s has ever heard. “If you...
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3.0KPractice ManagementHow and Why to Co-Manage Children for Myopia Management
September 15, 2020 By Kevin Chan, OD, MS, FAAO “Refer your patients to me for specialty care, and I will send them...
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1.6KMyopia News BriefsTreehouse Eyes Adds to Leadership Team to Support Rapid Expansion
September 3, 2020 Treehouse Eyes announced today the addition of three corporate leaders to support its rapid growth. Rachel Slack has been...
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1.8KMyopia News BriefsTreehouse Eyes Adds Six Locations and a New Website
August 3, 2020 Boulder, CO – Treehouse Eyes, the country’s first and only company dedicated exclusively to myopia management, announced today the...
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2.1KMyopia News BriefsTreehouse Eyes Opens Five New Locations
The company now has 15 centers in eight states.
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3.4KEditor’s PerspectiveThe Knowledge to Slow Myopia Progression is Available Now
Feb. 20, 2020 By Dwight Akerman, OD, MBA, FAAO Chief Medical Editor, Review of Myopia Management While it is the professional responsibility...
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3.0KEditorial Advisory BoardThe Danger of Dabbling with Myopia Management
Are you a myopia dabbler? Take this quiz and find out.
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5.6KFinancialEstablishing a Myopia Management Practice: Our Blueprint for Success
Sponsored content Feb. 4, 2020 By Thanh Mai, OD, FSLS and Valerie Lam, OD, FAAO, FCOVD Primary care, check. Vision therapy,...
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4.6KMyopia News BriefsGlobal Myopia Awareness Coalition Enlists Social Media Moms to Teach Parents About Myopia
Dec. 16, 2019 To teach parents about the importance of managing myopia in children, the Global Myopia Awareness Coalition (GMAC) is turning...
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4.5KImplementationHow to Effectively and Efficiently Schedule Children for Myopia Care
BEFORE you see your first myopia management case, get your office prepared.
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6.7KKey IssuesThe Global Myopia Awareness Coalition: What It Is and Why It Matters
Tens of millions of myopic children around the world need our help.
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1.7KMyopia News BriefsTreehouse Eyes® Opens Eight New Locations
Treehouse Eyes is bringing its brand of myopia management into select primary care practices.
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3.9KEditor’s PerspectiveThank You, Global Myopia Awareness Coalition
Jobson Optical Research, sponsored by Essilor, polled more than 300 optometrists in the U.S.
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2.3KEditor’s PerspectiveFocus On What We Know, Not What We Don’t Know
While we have much to learn about myopia management in children and teenagers, we already know so much.
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3.1KFinancial
How to Incorporate Myopia Management into a Primary Care Practice
June 3, 2019 By Gary Gerber, OD Co-founder, Treehouse Eyes Vision Therapy (VT) works great when the right therapy is prescribed correctly...
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1.7KEditor’s PerspectiveProactively Addressing Progressive Myopia
Congratulations to all who created the International Myopia Institute (IMI) Myopia White Papers.
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Patient Communication
How to Get Mom to Say “Yes”
Anyone who has ever attempted to treat a myopic child knows it’s just a matter of time until you hear the question,...
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Clinical
Myopia Management Intervention for Special Cases
Over 30 percent of the world is currently myopic, and by 2050, almost 50 percent will be myopic… a staggering 5 billion...
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3.0KEpidemiologyThe Myopia Management Market
April 12, 2019 By Richard Edlow, OD Review of Optometric Business, December 2018 There is mounting evidence that the prevalence of myopia,...
