All marketing Articles
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297Getting Started with Myopia ManagementA Checklist for Success
Here is a checklist for success that includes 14 takeaways for Getting Started with Myopia Management. Refer back to the sections preceding...
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519Getting Started with Myopia ManagementFinancial Considerations
Myopia management represents a separate category of business growth. A practice that offers myopia management benefits from an influx of new, young...
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527Latest Myopia NewsThe Mastering Myopia Training Program is a Blueprint for Myopia Management Success
See the full Mastering Myopia Training Program event recap. September 26, 2025 On Wednesday, September 17, innovators in the eye care field...
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492Latest Myopia NewsMastering Myopia Training Program: What’s On the Agenda?
August 28, 2025 Getting Started in Myopia Management: Mastering Myopia Training will be held Wednesday, September 17, from 1 to 5 p.m....
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640Latest Myopia News‘Mastering Myopia Training Program’ Heads to VEW 2025
July 7, 2025 Review of Myopia Management and Jobson Optical Group are proud to announce a new educational session at Vision Expo...
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341Getting Started with Myopia ManagementMarketing Your Myopia Management Services and Expertise
When Grant Miller, OD, and his wife Eva Shabo, OD, purchased Grand Eye Care, in River Grove, Illinois, the couple saw an...
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944Practice ProfilesDiving into Myopia Management Helped Get My Specialty Off the Ground
May 15, 2025 By Jason Compton, OD When I graduated optometry school in 2005, myopia management wasn’t a well-known specialty. However, as...
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1.8KFinancialThe Economics of Myopia Management
February 3, 2025 By Wes McCann, OD, MBA As myopia rates continue to rise globally, providing myopia management in an optometric practice...
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2.0KPractice Management4 Common Optometry Hiring Pitfalls and How to Avoid Them
sponsored content December 16, 2024 Staffing an optometric practice is a high priority these days as a result of limited resources and...
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1.4KImplementationRedefining Myopia Management Champions
March 1, 2024 By Grant Miller, OD We cannot continue to let the visual system be one of the areas of our...
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1.4KLatest Myopia NewsHoot Releases New Program to Automate Myopia Management Referrals
January 25, 2024 PRINCETON, N.J. — Hoot Myopia Care has released a new feature for ECPs that will help automate the process...
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2.4KLatest Myopia NewsTreehouse Eyes Announces New Leadership Team
September 19, 2023 BOULDER, Colo. — Treehouse Eyes has announced new additions to its leadership team, as the company works to help...
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1.7KPodcastsUp Close With: GMAC’s Layna Mendlinger and Nitin Jain
May 15, 2023 This year’s new co-chairs of the Marketing Committee for the Global Myopia Awareness Coalition (GMAC) are Layna Mendlinger, Global...
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3.0KMarketing & PromotionRevenue-Driving Marketing Strategies for Myopia Management
February 15, 2022 sponsored content By Kristen Dalli, Managing Editor, Review of Myopia Management With the right strategies and the proper guidance,...
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3.9KMarketing & PromotionHow To Market Myopia Management in a Retail Practice
June 15, 2021 By Glenda Aleman-Moheeputh, OD It’s vital for everyone who comes into the office to understand why myopia management is...
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3.8KMarketing & PromotionBuilding a Successful Consumer Media Strategy for Myopia Management
December 15, 2020 By Jennifer Bodner and Chris Browning, OD Creating a successful media and public relations strategy is like building a...
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4.2KLatest Myopia NewsWebinar: Your Myopia Marketing Isn’t Working. Here’s Why
November 25, 2020 In this webinar, Matt Oerding, MBA, explores some common challenges that optometrists face when trying to implement myopia management...
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3.0KLatest Myopia NewsTHE Myopia Meeting Fall Series Begins Nov. 4
November 2, 2020 THE Myopia Meeting series offers webinars for eye care professionals interested in learning from the experts about how...
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3.3KMarketing & PromotionTop 3 Blunders Every Practice Makes Marketing Myopia Management
November 1, 2020 By Matt Oerding, MBA Board Chair, Global Myopia Awareness Coalition Co-founder, Treehouse Eyes My first marketing job after getting...
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6.4KFinancialBest Practices for Marketing A Myopia Management Practice
April 1, 2020 By Alan N. Glazier, OD, FAAO Myopia is a common ocular disorder. Once viewed as a benign refractive condition,...
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5.6KFinancialHow I Designed my New Pediatric Practice to Provide State-of-the-art Myopia Management Care
esigning the new location, we took special care to include features to help grow our myopia management.
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4.4KFinancialA Digital Marketer’s View on Expanding Your Practice to Include Myopia Management
November 1, 2019 By Zvi Pardes Marketing Manager, EyeCarePro The prevalence of progressive myopia is on the rise, and so is the...
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5.5KFinancialPractice Success Strategies: 12 Actions to Create a Myopia Management Specialty
April 12, 2019 By Nicholas Despotidis, OD, FAAO, FCOVD, FIAO Review of Optometric Business, December 2018 Achieving success in myopia management requires...