Marketing & Promotion
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181GMAC’s Social Media Campaign Broadened My Reach Educating Patients and Parents
January 17, 2022 By Rupa Wong, MD I receive so many questions daily from parents, even other physicians, who are worried about...
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256X-Cel’s Educational Opportunities Help Practitioners Stay on Top of Their Game
sponsored content January 17, 2022 By Kristen Dalli, Managing Editor, Review of Myopia Management Regardless of where practitioners are in their myopia...
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185Staying Innovative Has Empowered My Myopia Management Practice
January 17, 2022 By Elise Kramer, OD, FAAO, FSLS Being at the forefront of education and research has always been a priority...
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972X-Cel’s In-Office Consultation Fosters Close ECP Relationships
sponsored content December 15, 2021 By Kristen Dalli, Managing Editor, Review of Myopia Management Based on feedback from ECPs who X-Cel had...
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2.0KEmbracing the Latest Technology Can Build A Stronger Myopia Management Practice
November 15, 2021 By Nathan Bonilla-Warford, OD, FAAO, FCOVD, FIAOMC More recently, we’ve shifted our attention to TikTok. It is the only...
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995Myopia Management in the Philippines: An International Perspective
November 1, 2021 By Carmen Abesamis-Dichoso, OD, MAT, FIACLE, FPCO, FAAO As it was then a novel idea, eye care practitioners and...
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1.5KMyopia Management in the Trenches
October 15, 2021 By Vittorio Mena, OD, MS As health care practitioners, we need to be on the frontlines for children’s eye...
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1.7KMyopia Management: Be the Solution
September 15, 2021 By Rebecca Weng, BOptom (Hons), Grad Dip(I&T), MBA; Programs and Partnership Liaison Director, Myopia Program Facilitator, and Project Manager Brien Holden...
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1.3KInnovation and Creativity Can Help Grow Myopia Management Practices
September 15, 2021 By Michael Dittman, OD; Dittman Eyecare, Butler, PA My associate doctors and I do our best to educate parents...
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2.5KCall Them ‘Night Lenses’ Not Orthokeratology
August 16, 2021 By Tom Griffiths, Managing Director, Scotlens Call them “OrthoK” and it’s immediately a specialist lens. Call them a “night...
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2.0KFocusing on Parents Can Build Your Myopia Management Practice
July 1, 2021 By Shefali Miglani, OD; Monroe Eye Care, Monroe, NJ One big thing I’ve learned after practicing myopia management for...
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1.9KHow To Market Myopia Management in a Retail Practice
June 15, 2021 By Glenda Aleman-Moheeputh, OD It’s vital for everyone who comes into the office to understand why myopia management is...
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2.4KSocial Media Aids in Parents’ Myopia Management Education
June 1, 2021 By Eric Chow, OD, FAAO; Clarin Eye Care and Coral Gables Eye Care Center, Miami, FL Parents want what’s...
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2.2KBuilding a Successful Consumer Media Strategy for Myopia Management
December 15, 2020 By Jennifer Bodner and Chris Browning, OD Creating a successful media and public relations strategy is like building a...
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2.0KTop 3 Blunders Every Practice Makes Marketing Myopia Management
November 1, 2020 By Matt Oerding, MBA Board Chair, Global Myopia Awareness Coalition Co-founder, Treehouse Eyes My first marketing job after getting...
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3.0KA Digital Marketer’s View on Expanding Your Practice to Include Myopia Management
November 1, 2019 By Zvi Pardes Marketing Manager, EyeCarePro The prevalence of progressive myopia is on the rise, and so is the...
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Finding Potential New Patients
You’ve invested time and money into the skills and equipment required to provide cutting-edge myopia management. Perhaps you’ve purchased a state-of-the-art topographer...
