Marketing & Promotion
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287Mastering Myopia Management Conversations Helps Parents Get on Board
May 15, 2023 By Aamena Kazmi, OD, ABO Diplomate You must start by redefining myopia as a medical diagnosis, describing an elongated...
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1.6KHow Treehouse Eyes Helped Grow Our Myopia Management Practice
sponsored content November 1, 2022 By Robert Goerss, OD, and Jacqueline Ladd, OD One of the most significant things we learned from...
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1.6KHow to Create a Killer Myopia Management Website
August 1, 2022 By Vishakha Thakrar, OD, FAAO, FSLS As the field of myopia management continues to grow, it’s more important than...
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1.3KVTI’s MyPath Education Initiative Enhanced My Myopia Practice
sponsored content June 15, 2022 By Andrew Brauer, OD The great thing about the MyPath resources is that there’s something in it...
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1.7KStaying Educated Helps Me Help My Myopia Patients
June 15, 2022 By Jacqueline Cozzone, OD It is of the utmost importance to educate patients and their parents about myopia management...
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4.6KActively Participating in Myopia Management Has Benefited My Patients
February 15, 2022 By Janelle Davison, OD As someone who struggled with myopia during childhood, I wish I had had these options...
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2.1KRevenue-Driving Marketing Strategies for Myopia Management
February 15, 2022 sponsored content By Kristen Dalli, Managing Editor, Review of Myopia Management With the right strategies and the proper guidance,...
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2.2KBest Social Media Practices for Myopia Management
February 1, 2022 By Matthew Martin, OD, FIAOMC Whenever we have a new patient, I always ask them why they chose us....
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3.3KGMAC’s Social Media Campaign Broadened My Reach Educating Patients and Parents
January 17, 2022 By Rupa Wong, MD I receive so many questions daily from parents, even other physicians, who are worried about...
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1.9KX-Cel’s Educational Opportunities Help Practitioners Stay on Top of Their Game
sponsored content January 17, 2022 By Kristen Dalli, Managing Editor, Review of Myopia Management Regardless of where practitioners are in their myopia...
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1.7KStaying Innovative Has Empowered My Myopia Management Practice
January 17, 2022 By Elise Kramer, OD, FAAO, FSLS Being at the forefront of education and research has always been a priority...
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2.6KX-Cel’s In-Office Consultation Fosters Close ECP Relationships
sponsored content December 15, 2021 By Kristen Dalli, Managing Editor, Review of Myopia Management Based on feedback from ECPs who X-Cel had...
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4.0KEmbracing the Latest Technology Can Build A Stronger Myopia Management Practice
November 15, 2021 By Nathan Bonilla-Warford, OD, FAAO, FCOVD, FIAOMC More recently, we’ve shifted our attention to TikTok. It is the only...
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2.1KMyopia Management in the Philippines: An International Perspective
November 1, 2021 By Carmen Abesamis-Dichoso, OD, MAT, FIACLE, FPCO, FAAO As it was then a novel idea, eye care practitioners and...
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3.0KMyopia Management in the Trenches
October 15, 2021 By Vittorio Mena, OD, MS As health care practitioners, we need to be on the frontlines for children’s eye...
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3.1KMyopia Management: Be the Solution
September 15, 2021 By Rebecca Weng, BOptom (Hons), Grad Dip(I&T), MBA; Programs and Partnership Liaison Director, Myopia Program Facilitator, and Project Manager Brien Holden...
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2.4KInnovation and Creativity Can Help Grow Myopia Management Practices
September 15, 2021 By Michael Dittman, OD; Dittman Eyecare, Butler, PA My associate doctors and I do our best to educate parents...
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3.8KCall Them ‘Night Lenses’ Not Orthokeratology
August 16, 2021 By Tom Griffiths, Managing Director, Scotlens Call them “OrthoK” and it’s immediately a specialist lens. Call them a “night...
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3.3KFocusing on Parents Can Build Your Myopia Management Practice
July 1, 2021 By Shefali Miglani, OD; Monroe Eye Care, Monroe, NJ One big thing I’ve learned after practicing myopia management for...
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2.8KHow To Market Myopia Management in a Retail Practice
June 15, 2021 By Glenda Aleman-Moheeputh, OD It’s vital for everyone who comes into the office to understand why myopia management is...
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3.3KSocial Media Aids in Parents’ Myopia Management Education
June 1, 2021 By Eric Chow, OD, FAAO; Clarin Eye Care and Coral Gables Eye Care Center, Miami, FL Parents want what’s...
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3.0KBuilding a Successful Consumer Media Strategy for Myopia Management
December 15, 2020 By Jennifer Bodner and Chris Browning, OD Creating a successful media and public relations strategy is like building a...
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2.5KTop 3 Blunders Every Practice Makes Marketing Myopia Management
November 1, 2020 By Matt Oerding, MBA Board Chair, Global Myopia Awareness Coalition Co-founder, Treehouse Eyes My first marketing job after getting...
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3.6KA Digital Marketer’s View on Expanding Your Practice to Include Myopia Management
November 1, 2019 By Zvi Pardes Marketing Manager, EyeCarePro The prevalence of progressive myopia is on the rise, and so is the...
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Finding Potential New Patients
You’ve invested time and money into the skills and equipment required to provide cutting-edge myopia management. Perhaps you’ve purchased a state-of-the-art topographer...