August 17, 2022
BOULDER, Colo. — Treehouse Eyes, in conjunction with the marketing agency Babbit Bodner, has launched a new consumer PR campaign geared toward spreading awareness about myopia management. Just in time for the back-to-school season, the campaign focuses on educating consumers about myopia treatment options, and it will reach 15 cities across the country.
The campaign started in late July and will run through October to cover the back-to-school period. It has already resulted in several local news stories, including KTVI-TV in St. Louis and KWTX-TV in Waco, Texas.
“As the leaders in providing pediatric myopia management, we are investing in educating parents about this important topic and encouraging them to bring their child to a Treehouse Eyes doctor for an eye exam and myopia consultation,” said Rahul Patani, Senior Advisor for Treehouse Eyes. “We know from prior campaigns that this is a topic that resonates with local news reporters and reaches our target parents. We’ve already started to see some great local news stories featuring Treehouse Eyes doctors in the market.”
“Doing a live TV news interview was nerve-racking, but I’m so glad I did it to get the word out to parents in our St. Louis community about pediatric myopia and treatment options,” said Jacqueline Ladd, OD, of Tomasino Goerss Vision Source, a Treehouse Eyes provider. “Our practice provides comprehensive myopia management, and it was great to work with the agency and spread the word.”
“Treehouse Eyes is committed to growing this category, and a big part of that is driving parent awareness,” said Matt Oerding, CEO of Treehouse Eyes. “Treehouse Eyes doctors are passionate about myopia management, and this campaign helps to not only educate but to also position our doctors as the experts locally.”
