June 18, 2021
BOULDER, Colo. — To spread awareness about myopia management, Treehouse Eyes launched a new marketing campaign earlier this year. The advertising efforts began in mid-April, focusing primarily on educating parents about myopia and myopia management, while also encouraging consumers to use Treehouse Eyes for myopia consultations.
To get the message out, the company has done interviews with local journalists, partnered with parent influencers to share the message with their social media followings, paid for targeted Google and social media ads, and formed a content partnership with the digital media company Red Tricycle.
Treehouse Eyes started the campaign by targeting parents in two major areas: Washington, D.C., and San Francisco. Based on the early success that the company has received from these efforts, there are plans in place to expand the reach of this campaign to other cities across the country.
“As more doctors join our rapidly growing network, we will turn on similar marketing in additional markets,” said David Turk, Treehouse Eyes’ Digital marketing manager. “We are already finding that this unique and targeted approach is greatly reducing the ubiquitous question from parents, ‘Why haven’t I heard of this before?’ and our partner doctors are seeing significant benefits from this campaign.”
For more details, visit Vision Monday.