August 12, 2019
Denver, Colorado – The Global Myopia Awareness Coalition (GMAC) announced today that Jobson Medical Information has joined the coalition as the official North American media sponsor for the group. Jobson joins the 12 other members of the Coalition in their mission to promote public awareness of childhood myopia as a treatable disease through direct to consumer channels and awareness with governments, NGOs and other health care associations.
“GMAC’s mission to educate the public about myopia is critical to ensure parents take their children for a comprehensive eye exam, and ask their eye doctor about treatment options,” said Matt Oerding, Board Chair, GMAC. “Just giving kids glasses or contact lenses to correct vision is no longer enough. I’m excited for Jobson to join GMAC and help us keep industry updated on our efforts to ensure we deliver a consistent message to the public.”
“Myopia is the most common ocular abnormality in the world,” said Dwight Akerman, OD, MBA, FAAO, Chief Medical Editor, Review of Myopia Management. “Yet many patients, parents, and other key stakeholders do not understand its significance. It is vital that we educate eye care professionals, patients, parents, and other stakeholders about WHY proactive myopia care is essential for all at-risk children. Review of Myopia Management is proud to partner with the Global Myopia Awareness Coalition to address the myopia epidemic.”
Jobson will utilize its various platforms to communicate with industry on the activities of GMAC. Jobson’s Review of Myopia Management (https://reviewofmm.com/) will take the lead in this communication with support from Review of Optometric Business, Vision Monday, 20/20 Magazine and Review of Optometry.
The Global Myopia Awareness Coalition (GMAC) is a coalition of companies and health care associations committed to raising public awareness of childhood myopia, one of the major public health challenges of our time. With 50% of the global population estimated to be myopic by 2050, and 20% of myopic patients having high myopia, urgent action is needed to reduce the risk of vision impairment and blindness due to high myopia and the socio-economic burden associated with poor vision.
GMAC is organized under the World Council of Optometry (WCO), and includes the following member companies which are leaders in the eye care industry: Alcon, CooperVision Inc., Essilor, Euclid, Hoya, Jobson’s Review of Myopia Management, Menicon, Nevakar, Oculus, SightGlass Vision, Sydnexis, SynergEyes and Visioneering Technologies, Inc.
About Review of Myopia Management
Review of Myopia Management ((https://reviewofmm.com/) is a leading source of clinical, practice management, market, and research information on myopia for eye care professionals.
For information please contact:
Matt Oerding, Board Chair, GMAC
Dwight Akerman, Chief Medical Editor, Review of Myopia Management