November 7, 2023
LAS VEGAS — Treehouse Eyes held its third annual National Practice Summit here at the start of this year’s Vision Expo West. T.H.E. Summit united clinical experts, thought leaders, and optometry professionals to explore the latest trends and advancements in myopia management, while celebrating excellence in the field.
”We are thrilled with the success of the Treehouse Eyes Practice Summit, the commitment of our Treehouse Eyes provider community, and the generous support of our sponsors,” said Matt Oerding, CEO of Treehouse Eyes. “We know that advancing our mission to give children better vision for life will only happen when we work together like this.”
Key highlights from the event included:
- The Power of Brand and the Consumer Experience: Don Fox, President and CEO of Firehouse Subs, delivered a thought-provoking keynote emphasizing the transformative power of delivering exceptional consumer experiences. His insights provided valuable takeaways for optometry professionals seeking to enhance their own practices.
- Understanding Different Behavioral Considerations In Children That Impact Delivering Successful Treatment: Lisa Durette, MD, DFAPA, DFAACAP, Interim Chair, Psychiatry at Kirk Kerkorian School of Medicine at UNLV, presented “What Do I See? Through a Child Psychiatry Lens,” examining the impact of factors such as social media, ADHD diagnoses, and family dynamics on medical adherence to myopia management treatments.
- Clinical Advancements In Myopia: Kevin Chan, OD, MS, FAAO, IACMM, and Senior Clinical Director at Treehouse Eyes — Tysons Corner, revisited results from Treehouse Eyes’ CAMP study, the largest clinical study in the U.S. on real-world myopia management effectiveness, with discussions on the impact of the results and integration of soon-to-be-launched spectacles in the U.S. “The studies are pretty overwhelming. Our CAMP study and every other study in the myopia category show that treating children is crucial to preventing adult diseases like glaucoma, retinal diseases, detachments, holes, brakes, tears,” Dr. Chan said. “The way to get in front of that is to treat the kids, because once the eye is big, we can’t shrink it.”
- Excellence in Delivering Myopia Management Care: The Summit recognized the following outstanding individuals, practices, and partners for their dedication and excellence:
- Practice of the Year: Laurie Sorrenson — Lakeline Vision Source
- Rookie of the Year: Juan Menjivar — Ritz and Johnson Eyecare
- Myopia Treatment Coordinator of the Year: Bertha Esparza — McNelis Family Eye Care
- Vendor of the Year: CooperVision