March 9, 2022
BOULDER, Colo. — Treehouse Eyes has announced a new structure for its leadership team, as the company continues to expand nationwide.
Jamie Cassidy has been named Chief Operating Officer, a role in which she will be responsible for clinic operations, licensing, and business development. Rahul Patani has been appointed Senior Advisor and Global Marketing Consultant, supporting company strategy and leading set up and expansion of the marketing function. Co-founder, Gary Gerber, OD, leads the clinical and innovation teams working on new tools to help ECPs efficiently grow their myopia management practices.
“As we rapidly scale Treehouse Eyes, it is critical to have a strong leadership team in place to make our purpose of giving children better vision for life a reality,” said Matt Oerding, CEO, Treehouse Eyes. “With these changes, we have experienced leaders driving key functions for our business and, importantly, supporting our culture of always putting kids first in everything we do. Congratulations to Jamie on her new role; her experience in scaling eye care and dental businesses is instrumental to helping us in our next phase of growth.”
“As the largest provider of myopia management in the country, we are humbled by the difference we have made in almost 5,000 children’s lives, and we are only getting started in our battle against this childhood epidemic,” said Jamie Cassidy. “I am honored to help lead Treehouse Eyes as we continue to scale our partnerships with private practice owners eager to build thriving myopia management programs in their practices.”
“I am delighted to be part of a pioneering effort to address the global myopia epidemic and offer kids better vision for life. Treehouse Eyes is at the heart of the industry-wide effort to increase parent awareness of myopia and ECP adoption of treatment protocols in their practice,” Rahul Patani said. “I look forward to sharing my experience to lay a strong strategic and marketing foundation for Treehouse Eyes’ rapid growth.