June 20, 2023
BOULDER, Colo. — Treehouse Eyes is expanding its online myopia education services for its partner practices. This service, in pilot phase for the last two years, enables parents interested in myopia management to learn more without first visiting a practice and better understand treatments that may be right for their child.
Parents schedule a live virtual meeting that educates them, reviews risk factors, and then helps book a child into their nearest Treehouse Eyes provider for myopia treatment. This personal consultation augments the automated messaging already being delivered via the Treehouse Eyes AMP system.
“We first started this after COVID and have been refining, optimizing, and now rolling it out to more practices across the country,” said Gary Gerber, OD, Treehouse Eyes Chief Myopia Eradication Officer. “Any practice owner who has attempted to bring myopia management into their offices understands the frustrations of having to continually answer parents who ask, ‘Why haven’t I heard of this before?’ This new service eliminates the need to answer that time-consuming question 100% of the time. More important is that the case acceptance rate of parents who use this service is greater than 90%.”
Dr. Chris Browning of VisionQuest Eyecare in Indianapolis, one of the pilot practices, said, “This is an amazing service to help educate parents and pre-screen them, so when they come into our two Treehouse Eyes practices, we already know they are good candidates for treatment. With that, we’ve seen our patient close rate go up while our chair time has gone down. It is one of the many benefits of the comprehensive Treehouse Eyes model.”