April 25, 2023
Developed with Engage Technologies Group, this video-based platform is now available to all Treehouse Eyes providers to deliver a powerful message to prospective parents, reduce chair time, and increase close rate for myopia management consultations.
The Treehouse AMP platform allows practitioners and staff to easily start an educational journey for parents about myopia management. This journey is a series of sequentially delivered short videos that engage parents with the right message in the right order. These videos educate parents about the importance of treatment and potential treatment options. They also include post-consultation information to help parents commit to treatment for their child. Treehouse Eyes providers start the journey by pushing out the first video via an easy-to-use Treehouse AMP interface or by just having parents scan a QR code.
“The innovative Treehouse AMP platform makes it easy for Treehouse Eyes providers to educate parents and deliver a proven, consumer-tested message as part of a powerful, video-driven story,” said Michelle Carrasquillo, Treehouse Eyes Practice Development Director. “During our pilot phase, practices found they needed less time to educate parents, and parents were more likely to move forward with treatment due to our messaging. Engage Technologies Group is a proven technology partner to help us elevate the patient experience with expert education, powerful storytelling, and consistent messaging. Unlike other services, our patient journey is targeted, backed by parent research and the thousands of kids we have in treatment. Now, all our Treehouse Eyes providers have access to this platform. The entire process is automated and requires minimal staff time.”
“We were one of the pilot practices to use this new marketing automation platform,” said Dr. Meera Sutaria, owner of InSight Eye Optique and a Treehouse Eyes provider. “It is so easy for our staff to use, simply pushing out the videos via email or having parents scan a QR code. I don’t have to worry about messaging not being consistent, the videos are so well done and tell a powerful story that helps parents make a decision to start treatment for their myopic child.”
“We are thrilled to bring our proven technology platform and powerful storytelling to myopia management with the leader, Treehouse Eyes,” said David Pennington, SVP Ocular Sales at Engage Technologies Group. “Over the past few months we’ve collaborated to review Treehouse Eyes’ extensive knowledge of the parent journey and create a video-based platform that takes prospective parents on an educational journey. With our platform, practices don’t have to bombard busy parents with lots of content, we tell a story succinctly based on proven insights directly to their smartphone via video.”