January 25, 2024
PRINCETON, N.J. — Hoot Myopia Care has released a new feature for ECPs that will help automate the process of administering pediatric referrals for myopia management. The program, Hoot Referrals, will work to assist optometrists specializing in myopia to increase referrals from pediatricians.
“Specialized optometrists in myopia management now have a unique opportunity not only to improve patient care but also to expand their practice revenues by reaching an untapped market for referrals — pediatricians,” said Hoot Founder and CEO Bob Miglani. “Brochures, business cards, and flyers left at the front desk are outdated in a mobile-driven world. People prefer to watch videos. We believe health care educational videos delivered to the mobile phones of doctors and patients alike are a powerful way to raise the quality of care while growing practice revenues.”
“I extend my heartfelt appreciation for Hoot in empowering optometrists to educate pediatricians on myopia management within their local markets,” said Dr. Cheryl Chapman, President of the American Academy of Orthokeratology and Myopia Control. “Such collaborative efforts play a crucial role in promoting proactive measures for myopia control, ultimately benefiting the overall well-being of our community.”
Geofencing technology allows optometrists to focus on pediatricians in proximity to their practice, delivering targeted communications that highlight the importance of myopia awareness. The content includes insights into the correlation between screen use and myopia, coupled with practical advice for parents. Pediatricians, in turn, gain the ability to digitally refer more patients to local optometrists for myopia evaluations.
Hoot Referrals empowers optometrists to raise awareness about myopia among pediatricians near their practice, simplifies the process of receiving referrals for new patients, and improves the patient journey to follow through on their appointments.
Hoot unveiled the Hoot Referrals Automation program to optometrists at its Hootopia virtual myopia management learning event on January 27, 2024.