March 17, 2022
SYDNEY, Australia — HOYA Vision Care has partnered with the International Myopia Institute (IMI) to support the organization’s effort to raise awareness of myopia and promote evidence-based myopia management. HOYA will work with the IMI to promote advocacy, advance research, and support educational efforts in the global fight to address and manage myopia to prevent future vision impairment and blindness.
“IMI welcomes HOYA onboard; there still remains much to do in raising myopia awareness and encouraging the practice of evidence-based myopia management among eye care practitioners. The eye care profession plays a dominant role to educate the general public and make them aware of the impact of this progressive eye disease and the available management approaches. Early prevention and treatment are the keys to manage this ocular condition,” said IMI Chair, Professor Serge Resnikoff. “We look forward to working with HOYA and all our sponsors in sharing the knowledge and latest findings in the myopia field globally.”
As an official platinum sponsor, HOYA will have an industry seat at the IMI Board Meeting along with other senior leaders and experts in the field of myopia to bring new ideas and share knowledge around myopia management. The two entities will collaborate to create additional multimedia content, including the summary videos for each published IMI whitepaper, in an effort to disseminate the leading insights and knowledge developed through the collaborative effort of the IMI global experts. The multimedia contents will be shared through key communication channels, including IMI’s website and HOYA’s learning modules for global ECPs.
“This strategic partnership with the renowned International Myopia Institute aligns with one of HOYA Vision Care’s core missions to share relevant information, proven research, and innovative solutions with the eye care community as we work collaboratively to address the growing problem of global myopia,” said Pascal Blaser, Global Medical Affairs Manager Myopia at HOYA Vision Care.