August 3, 2023 JACKSONVILLE, Fla. — Johnson & Johnson Vision’s ACUVUE Abiliti brand has a new back-to-school campaign that is encouraging parents...
August 1, 2023 The Global Myopia Awareness Coalition (GMAC) is in the midst of its most recent campaign, Sight Sanctuaries, in which...
July 13, 2023 SAN RAMON, Calif. — At this year’s Vision Expo East event, CooperVision announced its latest myopia management campaign, “Make...
June 26, 2023 ST. LOUIS — The Global Myopia Awareness Coalition has officially launched its next myopia awareness campaign with the debut...
May 15, 2023 This year’s new co-chairs of the Marketing Committee for the Global Myopia Awareness Coalition (GMAC) are Layna Mendlinger, Global...
sponsored content November 1, 2022 By Robert Goerss, OD, and Jacqueline Ladd, OD One of the most significant things we learned from...
August 24, 2022 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) is putting the “G” in GMAC by going global with...
July 15, 2022 By Arief Tjitra Salim, BEng and Associate Professor Mohamed Dirani, PhD, MBA, GAICD For parents to be able to...
June 24, 2022 ST. LOUIS – Building on the success of previous social media campaigns, the Global Myopia Awareness Coalition (GMAC) has...
May 24, 2022 BOULDER, Colo. — Treehouse Eyes and Johnson & Johnson Vision have partnered on a direct-to-parent marketing campaign to help...
March 17, 2022 SYDNEY, Australia — HOYA Vision Care has partnered with the International Myopia Institute (IMI) to support the organization’s effort...
March 15, 2022 By Lakshmi Shinde, MSc Optom, FAAO, FBCLA, FIACLE, CEO, Optometry Council of India As the OCI continues to educate...
January 31, 2022 ST. LOUIS — In early December, the Global Myopia Awareness Coalition (GMAC) launched its latest public awareness campaign, including...
December 6, 2021 ST. LOUIS – The Global Myopia Awareness Coalition (GMAC) has launched a new myopia management public awareness campaign including...
October 21, 2021 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) conducted a study between 2019 and 2021 to get a...