All myopia awareness Articles
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509Latest Myopia NewsNew ACUVUE Abiliti Campaign Prioritizes Back-to-School Eye Exams
August 3, 2023 JACKSONVILLE, Fla. — Johnson & Johnson Vision’s ACUVUE Abiliti brand has a new back-to-school campaign that is encouraging parents...
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346PodcastsUp Close With: GMAC’s Chair Lisa McAlister on the ‘Sight Sanctuaries’ Campaign
August 1, 2023 The Global Myopia Awareness Coalition (GMAC) is in the midst of its most recent campaign, Sight Sanctuaries, in which...
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580Latest Myopia NewsCooperVision Launches Consumer Marketing Campaign Ahead of Back-to-School Season
July 13, 2023 SAN RAMON, Calif. — At this year’s Vision Expo East event, CooperVision announced its latest myopia management campaign, “Make...
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534Latest Myopia News
GMAC’s New Campaign Encourages Families to Create Sight Sanctuaries
June 26, 2023 ST. LOUIS — The Global Myopia Awareness Coalition has officially launched its next myopia awareness campaign with the debut...
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461PodcastsUp Close With: GMAC’s Layna Mendlinger and Nitin Jain
May 15, 2023 This year’s new co-chairs of the Marketing Committee for the Global Myopia Awareness Coalition (GMAC) are Layna Mendlinger, Global...
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1.4KImplementationHow Treehouse Eyes Helped Grow Our Myopia Management Practice
sponsored content November 1, 2022 By Robert Goerss, OD, and Jacqueline Ladd, OD One of the most significant things we learned from...
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1.2KLatest Myopia NewsGMAC Goes Global with Summer Staycation Campaign in the U.K.
August 24, 2022 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) is putting the “G” in GMAC by going global with...
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1.3KEnvironment & LifestyleWhat Do Parents in the Myopia Capital of the World Know About Myopia?
July 15, 2022 By Arief Tjitra Salim, BEng and Associate Professor Mohamed Dirani, PhD, MBA, GAICD For parents to be able to...
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826Latest Myopia NewsGMAC Launches New Myopia Awareness Website
June 24, 2022 ST. LOUIS – Building on the success of previous social media campaigns, the Global Myopia Awareness Coalition (GMAC) has...
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1.1KLatest Myopia NewsTreehouse Eyes and Johnson & Johnson Vision Partner on Myopia Education
May 24, 2022 BOULDER, Colo. — Treehouse Eyes and Johnson & Johnson Vision have partnered on a direct-to-parent marketing campaign to help...
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1.3KLatest Myopia NewsHOYA Vision Care to Support IMI in Raising Myopia Awareness
March 17, 2022 SYDNEY, Australia — HOYA Vision Care has partnered with the International Myopia Institute (IMI) to support the organization’s effort...
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1.7KEnvironment & LifestyleOptometry Council of India Spreads Awareness about Myopia Management
March 15, 2022 By Lakshmi Shinde, MSc Optom, FAAO, FBCLA, FIACLE, CEO, Optometry Council of India As the OCI continues to educate...
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1.6KLatest Myopia NewsGMAC’s Latest Campaign Shows Parents Respond Well to Myopia Education
January 31, 2022 ST. LOUIS — In early December, the Global Myopia Awareness Coalition (GMAC) launched its latest public awareness campaign, including...
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2.0KLatest Myopia NewsGMAC Launches New Myopia Management Social Media Campaign
December 6, 2021 ST. LOUIS – The Global Myopia Awareness Coalition (GMAC) has launched a new myopia management public awareness campaign including...
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3.2KLatest Myopia NewsParents Increasingly Seek Myopia Management Says GMAC’s Two-Year Study
October 21, 2021 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) conducted a study between 2019 and 2021 to get a...