July 26, 2022
The goal of the initiative is twofold: to raise awareness about the growing global rise of myopia in children, which commonly begins in children ages 6-14,1 and to provide detailed information about the innovative2 MiYOSMART spectacle lens developed specifically for kids to slow down myopia progression in children ages 8-13.3
“Our new global campaign ‘Myopia Care for Kids’ takes a proactive approach, encouraging parents to learn more and have conversations with their eye care professional about myopia, best treated early to avoid long-term vision issues,”4 said Oxana Pastushenko, Chief Marketing Officer, HOYA Vision Care. “The integrated campaign focuses on knowledge building and chartering an action-oriented approach to slow down the progression of myopia so that children can keep moving forward with their active lives.”
The Myopia Care for Kids campaign will be rolled out globally in 2022 in the countries where MiYOSMART is already available. Over 2 million MiYOSMART spectacle lenses have been purchased by parents across the world.5
PRODUCT DISCLAIMER — MiYOSMART has not been approved for myopia management in some countries, including the U.S., and is not currently available for sale in some countries, including the U.S.
1 Sylvia H. Yoo. Myopia (Nearsightedness) in Children. https://www.healthychildren.org/English/healthissues/conditions/eyes/Pages/Myopia Nearsightedness.aspx (access date 19.07.2022)
2 Patent protected in China under patent number ZL 201310628174.8 , in Hong Kong under patent number 1210838, in U.S. under patent number 10268050 & 11029540
3 Lam CSY, Tang WC, Tse DY, Lee RPK, Chun RKM, Hasegawa K, Qi H, Hatanaka T, To CH. Defocus Incorporated Multiple Segments (DIMS) spectacle lenses slow myopia progression: a 2-year randomized clinical trial. British Journal of Ophthalmology. Published Online First: 29 May 2019. doi: 10.1136/bjophthalmol-2018-313739
4 Bullimore MA, Brennan NA. Myopia Control: Why Each Diopter Matters. Optom Vis Sci. 2019 Jun;96(6):463-465. doi: 10.1097/OPX.0000000000001367. PMID: 31116165.
5 Based on number of lenses sold per Hoya sales data on file as of June 2022.