March 17, 2023
SAN RAMON, Calif. — During the first official day of Vision Expo East 2023, CooperVision introduced the myopia-focused campaign: “Make Children’s Sight Your Fight.” The initiative is rooted in new CooperVision-commissioned U.S. parent and ECP research, which shows progress in strengthening awareness and action, while also spotlighting opportunities to do more.
“Protecting children’s vision from getting worse as they grow is something that takes a community — parents, eye care professionals, publishers, and so many others. We want everyone to join us in this fight for early detection and intervention,” said Alex Wilkes, President, Americas, CooperVision. He added: “MiSight 1 day launched in the U.S. three years ago and created the fast-growing myopia control category, and CooperVision is once again leading the way to advance children’s eye health across the nation.”
New CooperVision research shows progress in strengthening awareness and action and emphasizes the critical nature of evidence-based early intervention. Industry data show 65% of children aged 8-12 years who have myopia have a prescription between -0.50D and -2.00D.1 With this information, CooperVision sees an opportunity to impact the lives of children in that age range with early intervention that can prevent the worsening of the disease.2*
ECPs who prescribe MiSight 1 day are committed to taking action in response to this stark fact, with 76% seeing the need and treating low myopes between -0.50D to -1.00D.3 Parent education and easy-to-access resources remain critical to success, with 72% of parents agreeing that if their child has been diagnosed with myopia, they will conduct online research to learn more.4
“Make Children’s Sight Your Fight” comprises several avenues to reach the U.S. parent and eye care communities, including media advertising for widespread consumer outreach. The campaign encourages parents to interact with an expanded MiSight 1 day digital ecosystem, spanning YouTube, Facebook, Instagram, and MiSight.com. ECPs can support the campaign by sharing a “Make Children’s Sight Your Fight” social frame with peers and patients on their channels.
Select doctor and staff-oriented calls to action are appearing throughout Vision Expo East halls and hallways, with encouragement to visit https://coopervision.com/practitioner/ecp viewpoints/myopia-management for a collection of training and parent communication resources. In addition, CooperVision is partnering with ECPs to raise visibility of the campaign across office settings nationwide.
*Compared to a single vision 1-day lens over a three-year period.
1 CVI data on file, 2021. Third party provider data breakdown report with 894 patients between the ages of 8-12 with spectacle Rx visits and a minimum sphere from both eyes used to define myopia in U.S.
2 Chamberlain P, et al. A 3-year Randomized Clinical Trial of MiSight® Lenses for Myopia Control. Optom Vis Sci. 2019; 96(8)556-567.
3 CVI data on file, 2022, U.S. online research survey with 119 MiSight 1 day certified optometrists treating patients aged 5-15 years.
4 CVI data on file 2022. U.S. online research survey with 1,093 parents of children aged 5-15 years.