{"id":37683,"date":"2020-11-18T18:09:32","date_gmt":"2020-11-18T23:09:32","guid":{"rendered":"https:\/\/reviewofmm.com\/?p=37683"},"modified":"2020-12-01T06:58:56","modified_gmt":"2020-12-01T11:58:56","slug":"overcome-common-objections-to-myopia-management","status":"publish","type":"post","link":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/","title":{"rendered":"Overcome Common Objections to Myopia Management"},"content":{"rendered":"

December 1, 2020<\/strong><\/p>\n

By Steve Vargo, OD, MBA<\/strong><\/p>\n

\"\"Myopia management is a fantastic service that brings a high value to many children and can be a lucrative addition to your service offerings. However, there are some challenges to getting parents and children to buy in. These challenges are not unique to myopia management and are quite common when selling or promoting any product or service that consumers (health care consumers in this case) lack familiarity with.<\/p>\n

Here are some of the most common objections people have to purchasing products or services they are unfamiliar with. This is by no mean a one-size-fits-all approach, but if you\u2019re struggling with getting patients to say yes to myopia management, experiment with some of these ideas.<\/p>\n

I\u2019m Not Curious<\/strong><\/p>\n

\u201cI talk to patients all the time about XYZ service, but they won\u2019t commit.\u201d<\/p>\n

I hear this frequently from optometrists attempting to add specialty services such as myopia management. When I inquire about their approach, most optometrists usually tell me how they spend a lot of time educating patients on the benefits of the service.<\/p>\n

If you\u2019re leading with information or claims about value and benefits, you\u2019re skipping a critical step: Curiosity.<\/p>\n

Curiosity is a precursor to a lot of our decisions, including health care decisions. When people become curious, they become interested in learning more. When we stimulate curiosity in someone, they often respond with questions of their own and a greater willingness to listen and engage with what we\u2019re saying. An effective way to stimulate curiosity is to ask questions that get people wondering about potential solutions to problems. Here are a few examples:<\/p>\n

I see your prescription has gotten considerably higher every year. Does this concern you? <\/em><\/p>\n

I see you play baseball and hockey. What problems might this create for you with sports?<\/em><\/p>\n

What concerns do you have about your child\u2019s visual function as they get older?<\/em><\/p>\n

Instead of directing a patient or parent on what to do (which often elicits resistance), you should first pique their curiosity, which will encourage them to start wondering, Should I be concerned about this?<\/em> How can this doctor help?<\/em><\/p>\n

When a patient\/parent starts asking you<\/em> questions, you know you\u2019re on the right path.<\/p>\n

I\u2019m Confused<\/strong><\/p>\n

Once patients become curious about how you can help, they are more open to hearing about solutions. Don\u2019t overcomplicate the message. Doctors pride themselves on the amount of education and information they provide, using many words and terminology unfamiliar to patients. While education is important, it can sometimes be counterproductive if it results in confusion.<\/p>\n

In the words of renowned author Robert Cialdini, whose specialty is the power of persuasion, \u201cConfused people don\u2019t buy anything.\u201d Scientists who study consumer behavior have discovered that lack of clarity and certainty often prevents people from purchasing. When we\u2019re confused, we associate this with greater risk.<\/p>\n

I propose that your initial myopia management presentation to a patient or parent be delivered in three minutes or less. I know you\u2019re thinking, No way!<\/em> There\u2019s so much information I need to share!<\/em> If I don\u2019t fully educate my patients, they won\u2019t have all the information they need!<\/em><\/p>\n

Don\u2019t worry. You\u2019ll have an opportunity to share whatever information you deem necessary, but on the initial presentation include only the<\/em> most relevant and compelling information necessary. Keep it very simple, then invite the patient to ask questions.<\/p>\n

Don\u2019t force people to listen to you; make them want<\/em> to hear more information. Once the patient commits to the next steps, you or a tech can provide more detail, but initially tighten your message to make a simple but compelling case for change. Don\u2019t go for the \u201cbig close\u201d right away; just keep the conversation moving forward.<\/p>\n

I Don\u2019t Feel Involved<\/strong><\/p>\n

Today\u2019s consumer wants to be involved in decisions that impact their vision and health. This is especially true of a younger generation accustomed to having choices and options. When treatment plans are dictated to patients, they feel uninvolved. In fairness, when our focus is on the treatment and not the person, this is understandable.<\/p>\n

It\u2019s ok to be assertive as a clinician, but we have to balance that with people\u2019s core psychological need to be in control. Studies have shown that when patients do not feel involved with their care, they are more likely to regret their choices and less likely to stick with treatment regimens.<\/p>\n

People are wired for resistance. We don\u2019t like being told what to do, and a common reaction is to discredit new information and claims. Human beings are naturally skeptical.<\/p>\n

Myopia management is almost always an option, but if you\u2019re pushing too hard for this option you may evoke resistance. It\u2019s typically better to present options and let the patient decide, but instead of dictating care, you become the trusted voice helping guide patients to the best outcome.<\/p>\n

I\u2019m Comfortable<\/strong><\/p>\n

Comfort is the enemy of change. Change has a cost, usually in the form of time or money. If we\u2019re relatively comfortable with our current status, we\u2019re less motivated to pay that cost.<\/p>\n

For services such as myopia management, doctors often focus on value and benefits, but where that fails you might find more success in focusing on the cost of inaction.<\/p>\n

I once read a story about a financial advisor who would gently remind clients every month how much they were losing by keeping money in a savings account versus investments. Over time, hundreds of dollars became thousands. These increasing losses made the clients uncomfortable and more likely to take action.<\/p>\n

Making people feel uncomfortable is not always bad if it gets them to make changes that benefit their vision, health or quality of life.<\/p>\n

I\u2019m Skeptical<\/strong><\/p>\n

Many of your patients are likely hearing about myopia management for the first time and may be skeptical about what they\u2019re hearing. What\u2019s the best way to overcome skepticism? Proof!<\/p>\n

You can make claims all day long, but the decision-making part of the brain doesn\u2019t like taking risks and wants proof before taking action.<\/p>\n

Proof always trumps claims, so this is the time to share all the great results you\u2019ve gotten with other patients. You can also share research or industry data, but patients want assurance that you<\/em> can deliver results.<\/p>\n

If you can pique people\u2019s curiosity, deliver a clear and compelling message, give the patient a sense of control over outcomes, create some discomfort that motivates change and overcome skepticism, I think you\u2019ll find greater success with myopia management or any other service you seek to add.<\/p>\n

 <\/p>\n

\"\"<\/strong><\/p>\n

Steve Vargo, OD, MBA<\/strong> serves as an optometric practice management consultant for IDOC<\/a>. A published author and speaker with more than 15 years of clinical experience, he is now a full-time consultant advising optometrists in all areas of practice management and optometric office operations. His latest book, Prescribing Change<\/em>,<\/a> is available on Amazon. For questions or comments about this article, please contact\u00a0svargo@idoc.net.<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

December 1, 2020 By Steve Vargo, OD, MBA Myopia management is a fantastic service that brings a high value to many children and can be a lucrative addition to your service offerings. However, there are some challenges to getting parents and children to buy in. These challenges are not unique to myopia management and are quite common when selling or promoting any product or service that consumers (health care consumers in this case) lack familiarity with. Here are some of the most common objections people have to purchasing products or services they are unfamiliar with. This is by no mean a one-size-fits-all approach, but if you\u2019re struggling with getting patients to say yes to myopia management, experiment with some of these ideas. I\u2019m Not Curious \u201cI talk to patients all the time about XYZ service, but they won\u2019t commit.\u201d I hear this frequently from optometrists attempting to add specialty services such as myopia management. When I inquire about their approach, most optometrists usually tell me how they spend a lot of time educating patients on the benefits of the service. If you\u2019re leading with information or claims about value and benefits, you\u2019re skipping a critical step: Curiosity. Curiosity is a precursor to a lot of our decisions, including health care decisions. When people become curious, they become interested in learning more. When we stimulate curiosity in someone, they often respond with questions of their own and a greater willingness to listen and engage with what we\u2019re saying. An effective way to stimulate curiosity is to ask questions that get people wondering about potential solutions to problems. Here are a few examples: I see your prescription has gotten considerably higher every year. Does this concern you? I see you play baseball and hockey. What problems might this create for you with sports? What concerns do you have about your child\u2019s visual function as they get older? Instead of directing a patient or parent on what to do (which often elicits resistance), you should first pique their curiosity, which will encourage them to start wondering, Should I be concerned about this? How can this doctor help? When a patient\/parent starts asking you questions, you know you\u2019re on the right path. I\u2019m Confused Once patients become curious about how you can help, they are more open to hearing about solutions. Don\u2019t overcomplicate the message. Doctors pride themselves on the amount of education and […]<\/p>\n","protected":false},"author":372,"featured_media":37689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1386],"tags":[41,2352,899],"yoast_head":"\nOvercome Common Objections to Myopia Management - Review of Myopia Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Overcome Common Objections to Myopia Management - Review of Myopia Management\" \/>\n<meta property=\"og:description\" content=\"December 1, 2020 By Steve Vargo, OD, MBA Myopia management is a fantastic service that brings a high value to many children and can be a lucrative addition to your service offerings. However, there are some challenges to getting parents and children to buy in. These challenges are not unique to myopia management and are quite common when selling or promoting any product or service that consumers (health care consumers in this case) lack familiarity with. Here are some of the most common objections people have to purchasing products or services they are unfamiliar with. This is by no mean a one-size-fits-all approach, but if you\u2019re struggling with getting patients to say yes to myopia management, experiment with some of these ideas. I\u2019m Not Curious \u201cI talk to patients all the time about XYZ service, but they won\u2019t commit.\u201d I hear this frequently from optometrists attempting to add specialty services such as myopia management. When I inquire about their approach, most optometrists usually tell me how they spend a lot of time educating patients on the benefits of the service. If you\u2019re leading with information or claims about value and benefits, you\u2019re skipping a critical step: Curiosity. Curiosity is a precursor to a lot of our decisions, including health care decisions. When people become curious, they become interested in learning more. When we stimulate curiosity in someone, they often respond with questions of their own and a greater willingness to listen and engage with what we\u2019re saying. An effective way to stimulate curiosity is to ask questions that get people wondering about potential solutions to problems. Here are a few examples: I see your prescription has gotten considerably higher every year. Does this concern you? I see you play baseball and hockey. What problems might this create for you with sports? What concerns do you have about your child\u2019s visual function as they get older? Instead of directing a patient or parent on what to do (which often elicits resistance), you should first pique their curiosity, which will encourage them to start wondering, Should I be concerned about this? How can this doctor help? When a patient\/parent starts asking you questions, you know you\u2019re on the right path. I\u2019m Confused Once patients become curious about how you can help, they are more open to hearing about solutions. Don\u2019t overcomplicate the message. Doctors pride themselves on the amount of education and […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/\" \/>\n<meta property=\"og:site_name\" content=\"Review of Myopia Management\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-18T23:09:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-01T11:58:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/reviewofmm.com\/wp-content\/uploads\/2020\/11\/GettyImages-1269807828.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1414\" \/>\n\t<meta property=\"og:image:height\" content=\"2121\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Steve Vargo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Steve Vargo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/\",\"url\":\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/\",\"name\":\"Overcome Common Objections to Myopia Management - Review of Myopia Management\",\"isPartOf\":{\"@id\":\"https:\/\/reviewofmm.com\/#website\"},\"datePublished\":\"2020-11-18T23:09:32+00:00\",\"dateModified\":\"2020-12-01T11:58:56+00:00\",\"author\":{\"@id\":\"https:\/\/reviewofmm.com\/#\/schema\/person\/75ef12c7adf3095797ee1c3d4475dbf6\"},\"breadcrumb\":{\"@id\":\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/reviewofmm.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Overcome Common Objections to Myopia Management\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/reviewofmm.com\/#website\",\"url\":\"https:\/\/reviewofmm.com\/\",\"name\":\"Review of Myopia Management\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/reviewofmm.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/reviewofmm.com\/#\/schema\/person\/75ef12c7adf3095797ee1c3d4475dbf6\",\"name\":\"Steve Vargo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/reviewofmm.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/67a10aa5ccd73e3e2023b82181bb881e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/67a10aa5ccd73e3e2023b82181bb881e?s=96&d=mm&r=g\",\"caption\":\"Steve Vargo\"},\"url\":\"https:\/\/reviewofmm.com\/author\/steve-vargo\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Overcome Common Objections to Myopia Management - Review of Myopia Management","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/","og_locale":"en_US","og_type":"article","og_title":"Overcome Common Objections to Myopia Management - Review of Myopia Management","og_description":"December 1, 2020 By Steve Vargo, OD, MBA Myopia management is a fantastic service that brings a high value to many children and can be a lucrative addition to your service offerings. However, there are some challenges to getting parents and children to buy in. These challenges are not unique to myopia management and are quite common when selling or promoting any product or service that consumers (health care consumers in this case) lack familiarity with. Here are some of the most common objections people have to purchasing products or services they are unfamiliar with. This is by no mean a one-size-fits-all approach, but if you\u2019re struggling with getting patients to say yes to myopia management, experiment with some of these ideas. I\u2019m Not Curious \u201cI talk to patients all the time about XYZ service, but they won\u2019t commit.\u201d I hear this frequently from optometrists attempting to add specialty services such as myopia management. When I inquire about their approach, most optometrists usually tell me how they spend a lot of time educating patients on the benefits of the service. If you\u2019re leading with information or claims about value and benefits, you\u2019re skipping a critical step: Curiosity. Curiosity is a precursor to a lot of our decisions, including health care decisions. When people become curious, they become interested in learning more. When we stimulate curiosity in someone, they often respond with questions of their own and a greater willingness to listen and engage with what we\u2019re saying. An effective way to stimulate curiosity is to ask questions that get people wondering about potential solutions to problems. Here are a few examples: I see your prescription has gotten considerably higher every year. Does this concern you? I see you play baseball and hockey. What problems might this create for you with sports? What concerns do you have about your child\u2019s visual function as they get older? Instead of directing a patient or parent on what to do (which often elicits resistance), you should first pique their curiosity, which will encourage them to start wondering, Should I be concerned about this? How can this doctor help? When a patient\/parent starts asking you questions, you know you\u2019re on the right path. I\u2019m Confused Once patients become curious about how you can help, they are more open to hearing about solutions. Don\u2019t overcomplicate the message. Doctors pride themselves on the amount of education and […]","og_url":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/","og_site_name":"Review of Myopia Management","article_published_time":"2020-11-18T23:09:32+00:00","article_modified_time":"2020-12-01T11:58:56+00:00","og_image":[{"width":1414,"height":2121,"url":"https:\/\/reviewofmm.com\/wp-content\/uploads\/2020\/11\/GettyImages-1269807828.jpg","type":"image\/jpeg"}],"author":"Steve Vargo","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Steve Vargo","Est. reading time":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/","url":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/","name":"Overcome Common Objections to Myopia Management - Review of Myopia Management","isPartOf":{"@id":"https:\/\/reviewofmm.com\/#website"},"datePublished":"2020-11-18T23:09:32+00:00","dateModified":"2020-12-01T11:58:56+00:00","author":{"@id":"https:\/\/reviewofmm.com\/#\/schema\/person\/75ef12c7adf3095797ee1c3d4475dbf6"},"breadcrumb":{"@id":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/reviewofmm.com\/"},{"@type":"ListItem","position":2,"name":"Overcome Common Objections to Myopia Management"}]},{"@type":"WebSite","@id":"https:\/\/reviewofmm.com\/#website","url":"https:\/\/reviewofmm.com\/","name":"Review of Myopia Management","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/reviewofmm.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/reviewofmm.com\/#\/schema\/person\/75ef12c7adf3095797ee1c3d4475dbf6","name":"Steve Vargo","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/reviewofmm.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/67a10aa5ccd73e3e2023b82181bb881e?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/67a10aa5ccd73e3e2023b82181bb881e?s=96&d=mm&r=g","caption":"Steve Vargo"},"url":"https:\/\/reviewofmm.com\/author\/steve-vargo\/"}]}},"parsely":{"version":"1.1.0","meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Overcome Common Objections to Myopia Management","url":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/reviewofmm.com\/overcome-common-objections-to-myopia-management\/"},"thumbnailUrl":"https:\/\/reviewofmm.com\/wp-content\/uploads\/2020\/11\/GettyImages-1269807828-150x150.jpg","image":{"@type":"ImageObject","url":"https:\/\/reviewofmm.com\/wp-content\/uploads\/2020\/11\/GettyImages-1269807828.jpg"},"articleSection":"Practice Management","author":[{"@type":"Person","name":"Steve Vargo"}],"creator":["Steve Vargo"],"publisher":{"@type":"Organization","name":"Review of Myopia Management","logo":""},"keywords":["featured","prescribing change","steve vargo"],"dateCreated":"2020-11-18T23:09:32Z","datePublished":"2020-11-18T23:09:32Z","dateModified":"2020-12-01T11:58:56Z"},"rendered":"<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"NewsArticle\",\"headline\":\"Overcome Common Objections to Myopia Management\",\"url\":\"https:\\\/\\\/reviewofmm.com\\\/overcome-common-objections-to-myopia-management\\\/\",\"mainEntityOfPage\":{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/reviewofmm.com\\\/overcome-common-objections-to-myopia-management\\\/\"},\"thumbnailUrl\":\"https:\\\/\\\/reviewofmm.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/GettyImages-1269807828-150x150.jpg\",\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/reviewofmm.com\\\/wp-content\\\/uploads\\\/2020\\\/11\\\/GettyImages-1269807828.jpg\"},\"articleSection\":\"Practice Management\",\"author\":[{\"@type\":\"Person\",\"name\":\"Steve Vargo\"}],\"creator\":[\"Steve Vargo\"],\"publisher\":{\"@type\":\"Organization\",\"name\":\"Review of Myopia Management\",\"logo\":\"\"},\"keywords\":[\"featured\",\"prescribing change\",\"steve vargo\"],\"dateCreated\":\"2020-11-18T23:09:32Z\",\"datePublished\":\"2020-11-18T23:09:32Z\",\"dateModified\":\"2020-12-01T11:58:56Z\"}<\/script>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/reviewofmm.com\/p.js"},"cc_featured_image_caption":{"caption_text":"","source_text":"","source_url":""},"_links":{"self":[{"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/posts\/37683"}],"collection":[{"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/users\/372"}],"replies":[{"embeddable":true,"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/comments?post=37683"}],"version-history":[{"count":0,"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/posts\/37683\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/media\/37689"}],"wp:attachment":[{"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/media?parent=37683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/categories?post=37683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/reviewofmm.com\/wp-json\/wp\/v2\/tags?post=37683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}