{"id":33155,"date":"2019-11-02T11:17:54","date_gmt":"2019-11-02T15:17:54","guid":{"rendered":"http:\/\/reviewofmm.com\/?p=33155"},"modified":"2020-09-18T09:09:04","modified_gmt":"2020-09-18T13:09:04","slug":"aligning-our-myopia-world-with-the-real-world","status":"publish","type":"post","link":"https:\/\/reviewofmm.com\/aligning-our-myopia-world-with-the-real-world\/","title":{"rendered":"Aligning Our Myopia World with the Real World"},"content":{"rendered":"

November 2, 2019<\/strong><\/p>\n

By Juan Carlos Arag\u00f3n, OD<\/strong><\/p>\n

\"\"You and I live in a world where myopia is front of mind every day, seemingly the most discussed topic in optometry. We\u2019re familiar with the challenges it creates for children who are left uncorrected. We can quote the statistics of its growing prevalence and severity around the world. We can name several increased risks that it poses to vision later in life. And we know that efforts are underway around the world to manage its progression.<\/p>\n

Yes, we devour new issues of Review of Myopia Management<\/em>, pack meeting rooms at conferences to hear the latest research, and speak with peers to understand what they\u2019re doing about myopia in practice.<\/p>\n

Yet our world is not the real world. Most people, even parents of myopic kids, lack the basic knowledge that myopia exists, don\u2019t understand its near-term challenges and long-term effects, and lack any inkling that options are being explored to tackle this global healthcare crisis.<\/p>\n

It\u2019s a recipe for a never-ending epidemic, where eye care professionals not only have to overcome the condition itself but also have to work twice as hard to educate parents, some of who may be skeptical of an issue that has garnered scant mainstream attention.<\/p>\n

Enter the Global Myopia Awareness Coalition (GMAC), a diverse group of eye care companies that have come together over the past year to change that dynamic. Founded with a mission to \u201cpromote public awareness of childhood myopia as a treatable disease through direct to consumer channels and awareness with governments, NGOs, and other health care associations,\u201d GMAC does not advocate for specific clinical approaches. Instead, it is designed to stimulate public interest and prompt parental conversations with ECPs.<\/p>\n

That\u2019s why CooperVision made a substantial commitment as one of GMAC\u2019s founding members, and why I\u2019m proud to serve on the coalition\u2019s Board of Directors.<\/p>\n

CooperVision\u2019s interest in the science of myopia management dates back more than a decade to when we encountered growing research that indicated there could be opportunities to move beyond myopia correction, concurrently improving vision and stemming progression. While we\u2019ve made phenomenal progress on that front with an innovative approach now available in Europe, Asia, and Canada, we also recognize that reaching parents is incredibly important. That includes developing outreach initiatives that enhance and support what ECPs are telling parents in the exam lane.<\/p>\n

Now, working hand-in-hand with more than a dozen other corporations, GMAC is about to embark on consumer education in the United States, building on the coalition\u2019s inaugural year and beginning the execution phase. One of the most important foundational components\u2014market research about the knowledge, attitudes, and behaviors of parents of myopic children\u2014is complete. That will be released in the near future and serve to underpin a data-backed promotional campaign.<\/p>\n

I can\u2019t emphasize enough how unique this approach is. GMAC has encouraged organizations who historically competed head-to-head to come together to tackle the substantial challenges that myopia represents. They\u2019ve responded with dollars, with shared insights, with their time and with true resolve to shrink the awareness gap. What\u2019s more, that participation has come from all the segments of the industry, including instrumentation, pharmaceuticals, spectacles, and contact lenses.<\/p>\n

It\u2019s fair to say that all GMAC members have reached one conclusion: no company can do this alone. By working together, we\u2019ll help pave the way for ECPs to have discussions with families that will deepen and extend their patient relationships.<\/p>\n

And ultimately, our combined commitment will play a part in improving children\u2019s vision today, with eye health benefits that should extend decades from now. Being part of a movement that has the potential to change millions of lives is incredibly motivating and inspiring, and I hope you\u2019ll join in the public awareness efforts as we make even more inroads next year.<\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Juan Carlos Arag\u00f3n, OD<\/strong>, serves on the Board of the Global Myopia Awareness Coalition and is President, CooperVision Specialty EyeCare.<\/p>\n","protected":false},"excerpt":{"rendered":"

Even parents of myopic kids lack the basic knowledge that myopia exists.<\/p>\n","protected":false},"author":320,"featured_media":33164,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1352],"tags":[1847,460,41,1720,1719,1846],"yoast_head":"\nAligning Our Myopia World with the Real World - Review of Myopia Management<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/reviewofmm.com\/aligning-our-myopia-world-with-the-real-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aligning Our Myopia World with the Real World - Review of Myopia Management\" \/>\n<meta property=\"og:description\" content=\"Even parents of myopic kids lack the basic knowledge that myopia exists.\" \/>\n<meta property=\"og:url\" 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