See the full Mastering Myopia Training Program event recap.
September 26, 2025
On Wednesday, September 17, innovators in the eye care field gathered at The Venetian Hotel in Las Vegas for the inaugural Mastering Myopia Training Program. Over the course of the four-hour event, attendees heard from leaders in the field of myopia management who offered insight and guidance to help them at every step of their myopia management practice journey. (Click the image to download the full proceedings booklet.)
Led by Review of Myopia Management Co-Medical Editors, Ashley Tucker, OD, FAAO, FSLS, ABO Diplomate, and Kevin Chan, OD, MS, FAAO, IACMM, along with Sheila Morrison, OD, MSc, FSLS, FAAO, the event was broken down into four sections:
- Myopia Management: All Aboard
- Getting Your Practice Ready
- What Would You Do?
- Promote Yourself, Promote Your Practice
“Myopia management is no longer considered a niche or subspecialty—it has become the standard of care,” Dr. Tucker said. “With the increasing evidence base and the wide range of effective treatment options now available, our patients deserve proactive management. As optometrists, we are uniquely positioned and professionally obligated to lead this initiative, ensuring that we provide the highest level of care to safeguard our patients’ long-term visual health.”
Myopia Management: All Aboard
The first part of the session kicked off with an emphasis on attendees finding their “why” for practicing myopia management. Dr. Morrison shared key insights from global and national prevalence trends that indicated the burden untreated myopia will have on health care costs and public health, explaining that myopia isn’t just an inconvenience – it’s a chronic, progressive, pathologic condition that requires adequate treatment and follow-up.
Dr. Ashley Tucker (left), Dr. Kevin Chan (center) and Dr. Sheila Morrison (right)
From there, Dr. Tucker broke down the economics of myopia management. In this section, she discussed the average cost of investment to start incorporating myopia management, as well as the revenue potential for myopia patients. Dr. Tucker shared the average cost for the annual myopia management patient fees, how to build out an annual fee, the average cost and revenue for each myopia management treatment modality, the opportunities for practice growth and more.
To close out the first section, Dr. Chan explored the most common perceived barriers of adopting myopia management. These included: lack of awareness, limited exposure of evidence-based myopia management care, low return on investment and too much patient chair time. For each barrier, Dr. Chan explained why it wasn’t true and the ways that attendees can use these opportunities to their advantage. He shared real-world examples of how to combat these perceived barriers and what attendees can do to make sure their clinics run smoothly, their patients receive evidence-based care and their practices are poised for growth.
Getting Your Practice Ready
This section kicked off with Dr. Chan explaining the importance of ECPs focusing on children and parents in myopia management. During his talk, he explained that scare tactics are never helpful with families. Instead, parents want someone to listen to their concerns and share realistic goals and expectations for their children’s care. Dr. Chan also explained the importance of having parents and children make the decision on myopia management treatments together, as this allows everyone to feel involved and empowered in the treatment plan.
Dr. Kevin Chan (left), Dr. Sheila Morrison (center) and Dr. Ashley Tucker (right)
Then, Dr. Tucker got into another key aspect of myopia management: staff training. She shared key concepts that have helped her train her own staff, including: reinforcing the “why” of myopia management, use training methods that are visual and memorable and tailor education to specific office roles. Dr. Tucker explained that the more involved staff members feel, the better outcomes you’ll see in your office. Additionally, she noted that providing updates and progress reports with staff members can create a team that’s motivated to do more with myopia management.
In the final portion, Dr. Morrison talked about the benefits of making your practice child friendly. She explained that myopia management treatments are important, but your office can also have a big impact on patients’ outcomes. During her talk, Dr. Morrison shared some of the key elements for ECPs to consider, including décor and paint colors, toys and books in the waiting area and kid-friendly language and positive reinforcement throughout the exam. On top of that, Dr. Morrison urged attendees to remember the parents, too. She explained that having resources on-hand for parents to take home and making them feel part of the treatment plan can make everyone feel more comfortable in your office.
An Interactive Session: What Would You Do?
In the third session, Dr. Tucker, Dr. Chan and Dr. Morrison got interactive with attendees. The speakers shared several case studies representing different myopia management patients that had visited their practices.
For each of the cases, the speakers shared their own personal experiences, while encouraging attendees to talk with each other and share their thoughts. The conversations were engaging and active, with attendees asking important questions about starting treatment, easing parents’ concerns, addressing hesitation and skepticism and more. This session armed attendees with real-world experience and solutions to a wide range of myopia scenarios.
Promote Yourself, Promote Your Practice
After three sessions chock-full of resources and tools for attendees to take back to their practices, the final session of the day was all about promoting your myopia management services.
Dr. Tucker kicked things off to dive into cost-effective marketing. She explained that there are several internal marketing strategies that ECPs can adopt to make myopia management stand out in their practices, including:
- Doctor-led conversations
- Team training
- Educational materials
- Email campaigns
- Text message blasts
- Myopia awareness events
On the other hand, ECPs can leverage their digital platforms to try to reach more patients in their communities. Dr. Tucker recommended optimizing your practice website and social media footprint, as well engaging with other local health care professionals and community events to spread the word about myopia management services.
Attendees were engaged and active participants in the Mastering Myopia Training Program.
Dr. Morrison took over from there, emphasizing the importance of collaborating with other health care professionals. She explained that attendees should prioritize building a network of health care providers that support comprehensive, coordinated care. Whether it’s pediatricians, school nurses, family practitioners, or ophthalmologists, there are benefits to expanding your circle and working with other medical professionals. Dr. Morrison left attendees with strategies for maintaining communication with other health care providers, including etiquette around referrals, professional and respectful communication and connecting with patients.
To close out the day, Dr. Chan spoke about the ways that attendees can start preparing their practices for success. While the four-hour event covered every aspect of myopia management, he stressed the importance of not feeling overwhelmed and using this session as a steppingstone for the future. Dr. Chan explained that going back to your practice, taking inventory of your practice, your staff and your patients can help you with the next steps in your myopia management journey.
“Getting started and advancing the realm of myopia management can truly be a reckoning and an invigorating journey for you and your practice,” Dr. Chan said. “You are no longer just correcting vision for patients; you are indeed part of the bigger effort to help change the tide and trajectory for children’s eye health through evidence-based myopia research and sound clinical application.”
| To learn more about the Mastering Myopia Training Program, and to view the entire Getting Started editorial series, click here. | |
