All GMAC Articles

Myopia Management Gains Coverage in Mainstream Media

September 15, 2022 WASHINGTON D.C. — Myopia management is gaining mainstream media coverage with the recent publication of an article in The Atlantic. The...

GMAC Goes Global with Summer Staycation Campaign in the U.K.

August 24, 2022 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) is putting the “G” in GMAC by going global with...

‘Up Close With’ Dr. Nathan Bonilla-Warford and Nitin Jain on GMAC’s Screen Staycation

July 27, 2022 Spending time outdoors can significantly benefit children’s vision. To encourage children to spend more time outside and less time...

GMAC Launches New Myopia Awareness Website

June 24, 2022 ST. LOUIS – Building on the success of previous social media campaigns, the Global Myopia Awareness Coalition (GMAC) has...

GMAC Appoints 2022 Board Members

May 20, 2022 ST. LOUIS, Mo. — The Global Myopia Awareness Coalition (GMAC) announced the appointment of its Board for 2022, including...

‘Up Close With’ Juan Carlos Aragón of CooperVision Specialty EyeCare

April 4, 2022 To find out what’s new with CooperVision Specialty EyeCare, particularly its growing list of orthokeratology materials and designs, Review...

Tony Sommer Named General Manager, Americas, CooperVision Specialty EyeCare

March 15, 2022 SAN RAMON, Calif. — Tony Sommer, Jr. has been named General Manager, Americas at CooperVision Specialty EyeCare. Sommer will...

Congratulations, GMAC

March 1, 2022 By Dwight Akerman, OD, MBA, FAAO, FBCLA, FIACLE What are leading ophthalmic companies and eye health associations doing to...

GMAC’s Latest Campaign Shows Parents Respond Well to Myopia Education

January 31, 2022 ST. LOUIS — In early December, the Global Myopia Awareness Coalition (GMAC) launched its latest public awareness campaign, including...

GMAC’s Social Media Campaign Broadened My Reach Educating Patients and Parents

January 17, 2022 By Rupa Wong, MD I receive so many questions daily from parents, even other physicians, who are worried about...

The 2021 Year in Review for Myopia Management

sponsored content January 3, 2022 By Neal Wolff, Vice President and Head of Marketing, Vylmua  This year, awareness and understanding of myopia...

GMAC Launches New Myopia Management Social Media Campaign

December 6, 2021 ST. LOUIS – The Global Myopia Awareness Coalition (GMAC) has launched a new myopia management public awareness campaign including...

Parents Increasingly Seek Myopia Management Says GMAC’s Two-Year Study

October 21, 2021 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) conducted a study between 2019 and 2021 to get a...

GMAC Announces Expansion with the Addition of IAPB

October 18, 2021 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) announced that it will be expanding into the public health...

GMAC Releases First Results from ‘Little Kid License’ Campaign

September 20, 2021 ST. LOUIS — In August, the Global Myopia Awareness Coalition (GMAC) launched “Little Kid License,” a social media campaign...

GMAC Launches New ‘Little Kid License’ Myopia Campaign with Fun Video

August 10, 2021 ST. LOUIS — The Global Myopia Awareness Coalition (GMAC) has launched a new myopia-focused social media campaign: “Little Kid...

How To Market Myopia Management in a Retail Practice

June 15, 2021 By Glenda Aleman-Moheeputh, OD It’s vital for everyone who comes into the office to understand why myopia management is...

GMAC and WCO Support BHVI’s Myopia Awareness Week

May 20, 2021 ST. LOUIS — Earlier this week, BHVI announced that May 24-28 will be Myopia Awareness Week: a week-long effort...

Myopia Management Close-Up: Juan Carlos Aragón on GMAC

February 16, 2021 The new Chair of the Global Myopia Awareness Coalition (GMAC) is Juan Carlos Aragón, president of CooperVision Specialty EyeCare. Here...

Global Myopia Awareness Coalition Elects 2021 Board of Directors

January 28, 2021 ST. LOUIS, Mo. — The Global Myopia Awareness Coalition (GMAC) has named its 2021 Board of Directors. The new...

Global Myopia Awareness Coalition Launches Website

December 10, 2020 The Global Myopia Awareness Coalition (GMAC) has launched its website here. The new GMAC website features the tabs “about...

It’s #GameOverMyopia for Social Media Influencers in Continuing GMAC Campaign

December 1, 2020 The Global Myopia Awareness Coalition (GMAC) is continuing its gaming-themed summer program, “Game On: Battling Myopia in Real Life,”...

Top 3 Blunders Every Practice Makes Marketing Myopia Management

November 1, 2020 By Matt Oerding, MBA Board Chair, Global Myopia Awareness Coalition Co-founder, Treehouse Eyes My first marketing job after getting...

Myopia Management Close-Up: Matt Oerding on GMAC’s #GameOverMyopia

Following news of the success of the recent Game On: Battling Myopia In Real Life social media campaign from the Global Myopia...

Why a Program Approach Matters

Sponsored content September 15, 2020 By Justin Kwan, OD, FAAO Initiating myopia management may sometimes feel like a sizable undertaking, particularly when...

The Myopia Pandemic

July 15, 2020 By J. Annette Parker-Herriott, OD, FCOVD Riddle me this, what do COVID-19 and myopia have in common? According to...

Myopia Management Close-Up: GMAC’s #GameOverMyopia with Millicent Knight, OD