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HOYA Names Modlin VP of Technical Marketing

August 25, 2021

Warren Modlin, VP of Technical Marketing, HOYA Vision Care, North America

LEWISVILLE, Texas — HOYA Vision Care has named Warren Modlin Vice President of Technical Marketing. Modlin will represent the North American market and deliver on key global initiatives alongside Research and Development, and he will also lead professional relations and innovation strategies in North America.

“I am excited to join a company that is equally dedicated to supporting its customers with innovative products and unparalleled service,” said Modlin. “Product innovation and technical quality is the life blood of a great company. I feel strongly that HOYA is best positioned to take advantage of the next generation of technology innovations to help ECPs and consumers achieve their maximum potential through vision performance.”

Trained as an optometrist in South Africa, Modlin brings more than 30 years of optical industry experience to HOYA, beginning with his 12-year tenure at CIBA VISION, where he contributed to the launch of many innovative lens technologies. He also held leadership positions at Oakley and has launched optical businesses, including two consultancies and NDV Performance.

“We are very happy to welcome Warren to our global team of visionaries,” said Eduardo Martins, President of HOYA Vision Care, North America. “Our customers will no doubt benefit from the deep industry knowledge and marketing experience he brings to our company.”

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