September 26, 2025
ST. LOUIS, Mo. — The Global Myopia Awareness Coalition (GMAC) launched the GMAC Myopia Awareness Toolkit. The resource was created to support ECPs to drive more effective, informative conversations around childhood myopia and its management.
Originally pre-launched during Myopia Awareness Week 2025 with six assets, the GMAC Myopia Awareness Toolkit now features 10 key resources, with additional items to follow. The new expanded toolkit offers practical, ready-to-use materials designed to educate families and support clinical discussions, all available for free download at myopiaawareness.org/toolkit.
“Every conversation sparked by this toolkit has the potential to transform a child’s future,” said Wes Hamilton, GMAC’s Marketing Committee Chair. “It stands as a powerful testament to what’s possible when industry and professional associations unite around a shared purpose. By equipping eye care professionals with impactful, accessible resources, we’re helping to establish myopia management as the global standard of care—and that’s a legacy we can all be proud of.”
“This initiative reflects our collective dedication to advancing myopia awareness globally, and we’re just getting started,” said Olga Prenat, GMAC Board Chair. “By supporting eye care professionals and associations with clear, practical tools, we’re helping them have more impactful conversations that enable families to better understand and manage myopia, ultimately leading to improved vision outcomes for children worldwide.”
Expanding Myopia Awareness
In addition to the toolkit, GMAC is releasing videos on social media featuring its Board and Advisory Panel members. The goal is to showcase the organization’s global reach, diversity and expertise. In these videos, members share their motivation for joining GMAC, key messages for parents and their vision for GMAC’s role in advancing myopia awareness worldwide.
GMAC is currently conducting a pilot to boost visibility and local usage of these tools by providing them as co-branded versions for select member associations. GMAC plans to replicate this approach globally once it’s proven successful, growing myopia awareness in all countries and across many languages.
