January 8, 2026
Photo provided by Euclid Vision Corporation
STERLING, Va. — Euclid Vision Corporation has announced the launch of Be Free Day Lens, a new silicone hydrogel (SiHy) daily disposable innovated to support a practitioner’s myopia management portfolio.
Built on technology exclusively licensed from the Brien Holden Vision Institute (BHVI), Be Free Day lenses are rooted in the optical science that underpins many of the most widely adopted myopia lens designs.
Designed to Meet the Growing Need for Myopia Care
Euclid makes Be Free Day lenses available with a singular goal: to offer patients clear, comfortable vision supporting their myopia care routine. This daily disposable format offers practitioners a research-supported option that fits seamlessly into patient care routines.
“Myopia has become a global epidemic and early intervention is essential for protecting long-term visual health,” said Linda Chang, CEO of Euclid. “All patients deserve vision correction options that fit comfortably into their daily routines, and Euclid is excited to introduce our newest lens to continue to support optical health throughout their lives.
Dual Action, Multistep Technology: Engineered for Vision & Comfort
At the center of the design is BHVI’s dual-action technology, a proprietary, gradual multi-step optical design engineered to support effective peripheral myopic defocus while maintaining high-quality central vision.
To promote reliable comfort throughout the day—critical for patient compliance—the lens incorporates an advanced biomimetic surface material designed to enhance wettability, resist deposits and support consistent daily wear. Be Free Day lenses require no new fitting guide, equipment or workflow changes, allowing practices to adopt the lens seamlessly.
Visual performance and comfort are core features of Euclid’s Be Free Day lens and are cited by eight out of 10 patients1 as the reason they preferred the lens. The biomimetic surface material and silicone hydrogel properties help eyes feel less dry, relevant for today’s ever-increasing digital screen usage when there is typically reduced blinking.
“By partnering with BHVI, we bring together Euclid’s pioneering advancements in myopia correction and BHVI’s decades of research in myopia optics,” shared Ms. Chang. “This collaboration led to the Be Free Day lens, a daily disposable solution that combines science and innovation to give eye care professionals a powerful new option for myopia care during the most critical stages of visual development.”
Silicone Hydrogel Performance, UV Protection and Lens Parameters
To further enhance ocular health and comfort, Be Free Day lenses are made from a silicone hydrogel material that offers high oxygen transmissibility (91 Dk / 114 Dk/t) and Class II UV protection. High oxygen transmissibility supports corneal physiology and is particularly important for active wearers. Engineered to fit like a standard spherical daily disposable soft lens, Be Free Day lenses are available in spherical powers ranging from –0.50D to –6.00D (0.25D steps). Ten-lens trial packs are available to support adaptation and early patient experience.
For more information and product details on the Be Free Day lens, click here.
References
1 Velasco De la Fuente M, Diaz S, Burgos Martínez M. Patient Outcome Evaluation (POE-057-02): Comparative on-eye performance of myopia contact lenses in myopia management. Data on file; available upon request. Mark’ennovy; November 2025. N=40; 15-day evaluation
