October 30, 2024
Felicia Timmermann, OD, MS, FAAO, Senior Manager of Myopia Management, CooperVision
SAN RAMON, Calif. — CooperVision has launched its fourth consecutive direct-to-consumer media campaign with the goal of raising parental awareness about myopia management. The company has participated in a national media tour, conducting interviews with broadcast television and radio news outlets across the country.
Felicia Timmermann, OD, MS, FAAO, Senior Manager of Myopia Management at CooperVision, led the interviews, discussing how children’s lifestyles, with less outdoor time and more screen time, are contributing to the nationwide rise in myopia. She also highlighted MiSight 1 day* soft contact lenses, the first FDA-approved product proven to slow myopia progression in age-appropriate children, offering parents actionable ways to help protect their children’s vision and future eye health.
A total of 26 interviews were conducted, 17 on television and nine on radio. Interviews aired in national media outlets and local stations in the top 35 designated market areas, including New York, Boston, Tampa, St. Louis, Dallas, Houston, Seattle, Denver, and Salt Lake City
For more information, visit MiSight.com.
*Indications for use: MiSight 1 day (omafilcon A) soft (hydrophilic) contact lenses for daily wear are indicated for the correction of myopic ametropia and for slowing the progression of myopia in children with non-diseased eyes, who at the initiation of treatment are 8-12 years of age and have a refraction of -0.75 to -4.00 diopters (spherical equivalent) with ≤ 0.75 diopters of astigmatism. The lens is to be discarded after each removal.
