Bring Myopia Management to the Foreground

The time to address this growing phenomenon is now. Let’s start with the basics.

By Kevin Chan, OD, MS
Review of Optometry, January 2019

Optometrists are no strangers to myopia. In fact, maybe we have become too comfortable with treating this condition, flipping on autopilot mode when prescribing glasses and contacts. It is important to realize that passively “correcting” myopia is simply not enough, especially because we are uniquely positioned and have the tools to proactively prevent, detect and treat it.

Due to its widespread impact—the global prevalence of myopia has grown by 66% in the past three decades, and it has been estimated that nearly half of the world’s population will be myopic by 2050—myopia has secured a place in the spotlight as a public health issue.1,2 In the United States alone, the prevalence of childhood myopia has increased from 25% to 44% between 1972 and 2004.3,4 As the number of young patients affected by childhood myopia increases, the likelihood of developing high myopia with significant retinal complications later on in life also increases.

With myopia on the rise, we cannot afford to turn a blind eye or do the bare minimum when caring for patients whose lives we have the ability to change. We must emphasize early detection and disease progression control, which should be at the cornerstone of myopia management, and be prepared to treat this population. The following article covers the basics practitioners should consider on their quest to learn more about and manage myopia.

The global prevalence of myopia has grown by 66% in the past three decades, and it has been estimated that nearly half of the world’s population will be myopic by 2050.1,2

1. Educate Yourself

‘Why should I practice myopia management?’ is one of the most important questions for practitioners to reflect on. Before attempting to answer it, you must first understand what myopia management means. Identifying and diagnosing myopia is generally easy and straightforward. Knowing how to prevent myopia from progressing, however, proves to be harder; it involves clinical expertise and patient compliance.

As you delve into the core of myopia management, be prepared to step out of the ‘phoropter zone’ and start thinking beyond the fovea. Numerous animal studies have shown that the peripheral retina—not the fovea—plays an integral part in axial length (AL) growth.5-7 With that being said, this finding does not come without controversies. Currently, a foolproof theory or formula that can completely ‘control’ myopia does not exist. It is worth noting that, at the moment, there are no FDA-approved treatments for myopia management. Practitioners should be forthright when discussing this with patients and their parents. Rather than making absolute claims and asserting that treatment will prevent myopia from worsening, which is impossible anyway, practitioners must manage myopia based on each patient’s myopia profile to render more promising prognoses and treatment outcomes.

When managing myopia, it is important that practitioners set a clear goal and have a focused mindset to develop treatment plans for young patients best suited under the circumstances. Currently, there are three evidence-based approaches that are commonly used for myopia management—orthokeratology (ortho-k), soft multifocal contact lenses and topical compounded atropine. Each modality offers unique benefits and challenges.

Ortho-k is generally geared toward young, athletic patients who show little to no contraindications or corneal irregularities, such as keratoconus. Capturing good quality baseline corneal topography is vital.

Soft multifocal contact lenses with custom designs are typically catered toward patients with high myopia and atypical astigmatism, for which ortho-k may not be able to provide satisfactory uncorrected vision during the day, or those who do not adapt well to rigid gas permeable lenses at night.

Topical compounded atropine is generally used for young patients who manifest atypical, rapid myopia progression and a strong inheritance of myopia and are not compliant with contact lens wear. Aside from the technical expertise necessary to fit contact lenses, myopia management is unique in that it combines technical and behavioral approaches to address the distinct myopia profile of each patient.

While dabbling in myopia management helps you get your feet wet, unfortunately it does not get you very far. Specializing in myopia management requires practitioners devote significant amounts of time and effort, refine other areas of their practices to move myopia management to the forefront and allocate staff and resources.

2. Stock Your Practice

The process begins with acquiring the resources necessary to manage myopia, starting with tools and technologies. Managing myopia involves using more just a phoropter. Having a corneal topographer is fundamental and helps practitioners understand patients’ corneal health and determine which management strategy is best suited under the circumstances. For example, using corneal topography to learn more about a patient’s corneal elevation differentials, such as the relationship between sagittal height differentials (SHDs) and corneal toricity, would help guide lens design if corneal reshaping or ortho-k were being considered as treatment modalities. A recent study showed that a higher corneal toricity is more likely to result in lens decentration.8,9 As a result, custom lens parameters are designed to optimize lens centration. Additional studies have found that toric ortho-k lenses are preferred to minimize lens decentration when SHDs exceed 30µm at a chord length of 8mm.9,10

Measuring AL has become the foundation of myopia management. Many sophisticated technologies—such as the IOLMaster (Zeiss), one of the most popular instruments for obtaining AL measurements—are now able to detect microscopic physiologic variations that often precede subjective dioptric changes manifested by phoropters. Currently, the sonographic A-scan and the non-contact automatic Pentacam corneal tomographer are among the more commonly used pieces of equipment. Both have their advantages and shortcomings. The A-scan is generally light and portable, making it easier to transport between offices, and more affordable. However, operating the A-scan requires direct tactile contact using an ultrasound probe on the cornea under topical anesthesia, steady fixation and proper posture. Using this device while working with children may prove to be difficult; putting a probe onto their eyes can be intimidating and technically challenging.

The Pentacam, on the other hand, uses a high-resolution rotating Scheimpflug imaging system to capture panoramic views of the cornea and provide a precise anterior segment analysis and elevation maps of the anterior and posterior corneal surface and thickness. The newest version of the Pentacam incorporates AL measurement technology, is precise and does not involve tactile contact with the cornea or topical anesthesia. All in all, it is generally more practical and favorable when working with children.

The Pentacam Scheimpflug imaging system is an important tool used to analyze the anterior segment and measure AL to help guide myopia management.

3. Prepare Staff

As you are building your myopia management armamentarium, you should be allocating and educating your staff and determining an action plan. It is worth delegating tasks and designating a few technicians and staff members to a ‘core staff team’ that has more in-depth education and training and can take on more responsibilities to alleviate the burden on you and enhance the patient experience.

Patient consultations may take an hour to obtain in-depth information to construct effective treatment plans but vary on a case-by-case basis and should not be rushed or associated with a time restraint. To make matters easier, myopia patients should be scheduled on the same day.

In my experience with post-treatment care for myopia management, patients who receive the overnight ortho-k modality are generally seen for monitoring a day after, a week after and a month after treatment, at which point they are seen on a quarterly basis for the remainder of the first year of treatment. Once stable, I follow up with patients on a quarterly or biannual basis depending on the situation. If treated with topical compounded atropine, patients are typically monitored for near vision quality and photophobia issues in quarterly intervals.

This child is undergoing Pentacam Scheimpflug imaging.

Unlike adults, young patients may not always be able to comfortably or effectively express their experience clearly and accurately. Be on the lookout for clues of discomfort or dissatisfaction, which are usually reflected via nonverbal cues and body language. A recent cognitive study found that nonverbal, communicative eye contact yields anticipatory cooperation and commitment in children.11 This patient population requires more than your typical ‘five-minute-check-and-go’ follow-up and may greatly benefit from additional face-to-face time with you, the practitioner, to establish a sense of familiarity, comfort and rapport. Practitioners and staff alike need to be prepared to exercise patience and work with this unpredictable demographic—perhaps by implementing an incentive or reward program—otherwise, young patients may feel neglected or misunderstood, which may result in compliance issues and negative visual outcomes.

4. Initiate Patient Acquisition Marketing Efforts

As you equip your practice with educated staff members and appropriate tools, you should begin mapping out and executing your marketing plan. As with raising awareness about anything, digital marketing is a great way to introduce the myopia management services your practice is offering. According to recent statistics, approximately 74% of Internet users actively engage in social media, 80% of who specifically search for medical information and resources.12 Nevertheless, only 26% of medical professionals in large corporations or hospitals in the United States use social media as a tool to market their medical services.12 Clearly, consumers have an appetite for social media, giving us a great opportunity to give them a platform catered toward myopia management.

The success of any marketing campaign depends on how well the audience is targeted. Because myopia management services are primarily geared toward children, it is the baby boomers and the Gen X’ers—the parents (decision-makers) of most of today’s myopic kids—that we need to reach. Volunteering to speak at local community events and provide vision screening in schools and pediatricians’ offices are good ways to increase public awareness of early preventative eye care and your unique service for children.

Perhaps most importantly, and free of cost to you, you should consider focusing your efforts within your own practice through internal marketing. You will probably find that your patients, many of whom may be young myopes, are your best source of marketing. Raising awareness of the additional services you offer through discussions or handouts leads to word-of-mouth referrals and increases traffic flow to greatly benefit your practice. You can also look toward your colleagues who have myopic children because treating local physicians’ kids for myopia management allows you to provide a first-hand experience of your services to medical professionals who can vouch for you when making referrals.

5. Consult and Counsel

“If you’re a refraction-centric optometrist, you’re going to be replaced by technology,” predicts Dr. Thomas. “But if you’re a medically oriented optometrist, there’s nothing out there to replace solid cerebral clinical judgment.” This is a common sentiment among optometrists and it’s driven many changes in both legislation and education, both of which are facilitated by technological advances that are making it possible for ophthalmologists and optometrists alike to function more precisely, with more robust data and, ultimately, practice at higher levels.

After acquiring patients, but before starting myopia management, comes the consultation stage. A thorough myopia consultation typically involves obtaining a detailed case history, which includes gender, ethnicity, age at myopia diagnosis, age at myopia correction, average rate of myopia progression, ocular history and congenital medical conditions. It is also worth taking the time to understand your patient’s lifestyle to help facilitate patient education and guide the treatment process.

Based on a patient’s history and lifestyle, practitioners can determine who is at risk of myopia progression. Ethnicity plays a large and independent role in the development and progression of myopia. In particular, children of Asian and Southeastern descent are inheritably at a higher risk of early onset of myopia.13,14 Moreover, several studies have shown that increasing the amount of near work activities, especially on digital devices, and reducing the amount of time spent outdoors are associated with increased odds of myopia development.15-22

Consultation does not end after learning about your patient’s background. Many parents are not properly educated about myopia in terms of its risk factors, signs and increasing prevalence and the implications of higher degrees of myopia. While parents acknowledge their children have vision problems, they have yet to associate worsening vision with greater risks of retinal and other eye health complications and understand how to address these issues. As a result, proper and timely intervention for childhood myopia may not occur.

An observational study reported that 55% of participants had never taken notes during a medical appointment, and 41% were reluctant to disclose their medical concerns to their physicians because they felt rushed during their consultation.23 Therefore, it is crucial to allow 20 to 30 minutes for parents to engage in Q&A sessions and discuss realistic goals and expectations. It is also vital that clinicians carefully delineate the relationship between refractive changes and eye health consequences to help patients and their parents better understand and appreciate the long-term ocular health benefits of myopia management.

6. Discuss the Finances

It is important to discuss the costs of this condition, which may not be on most parents’ radar, with already anxious parents who may be trying to decide how they are going to pay for your services or if they are even worth it in the first place.

“Is this covered by insurance?” is one of the questions parents most frequently ask. Currently, myopia management is generally uncovered and is ‘elective.’ It is also not ‘medically necessary’ as per the current standard of care. Criteria that qualify as ‘medically necessary’ include corneal irregularities (e.g., keratoconus and post-surgical corneal complications), high myopia (-10D) and hyperopia (+10D) and aphakia.24 Contact lenses are usually covered when vision correction by custom lenses yields far superior visual outcomes than conventional spectacles. While conventional contact lenses may be covered by most vision plans, lenses for myopia management are not.

There are, however, other options. Flex spending accounts and health spending accounts are generally accepted. Third-party healthcare finance companies can be used as well. Regardless of insurance coverage, it is critical to have candid discussions with parents regarding their financial situations without overwhelming them. Should they decline to proceed with myopia management, parents must be aware of the cumulative costs of conventional spectacles or contact lenses both financially and medically.

You cannot afford to take any shortcuts when developing a first-class myopia management practice and making it your own. Given the growing prevalence of myopia, you must be prepared to work with patients who are interested in enlisting your services and offer them the best care possible through the resources, effort and time you allot. While it has its challenges, managing myopia is also extremely rewarding, sets your practice apart from others and allows you to use your passion and expertise to change the lives and vision of your patients.

Dr. Chan is the director of Treehouse Eyes in Tysons Corner, VA, and a fellow of the American Academy of Optometry. He graduated with a doctorate in optometry and a masters in vision sciences from the New England College of Optometry.

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